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  • Why do deals stall when I have a champion?
    Ever had a deal that felt “done”… only for someone to appear out of nowhere and derail it? In this episode, Richard and Ricky explore one of the most common — and costly — mistakes in complex sales: assuming one strong champion is enough. Having a supporter doesn’t mean you’ve sold the deal. It often means you’ve only sold part of the story. We break down the four buyer types in complex sales and explain: Why deals stall even when you have internal advocacy How unseen stakeholders quietly influence outcomesWhat happens when you don’t know who really has a sayHow this applies not just… Read more: Why do deals stall when I have a champion?

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