Thinking – Actions  – Results


Our core principle is easy to understand


Your THINKING affects the ACTIONS you take, and these ACTIONS determine the RESULTS you get.

The insanity loopYet, when asked what to do if you are not getting the results you want, most people only look at taking different actions. Einstein summed it up – ‘Insanity: doing the same thing over and over again and expecting different results.’ Getting stuck between actions and results is putting yourself into what we call “the insanity loop”.

To break out of the loop, take a step back and think.
Consider how your current thinking might be limiting the results you are achieving:

  • What do the results tell you?
  • What does this mean for you?
  • What else might you be able to do?
  • Who else could you involve?
  • What is the best next step?


Sometimes all it takes is awareness of this process to allow leaders, teams and individuals to take back control of their approach and deliver different results.