Ever asked one of your team, what do you think we should do?
Did you even get an answer?
Getting people to contribute ideas sometimes can feel like pulling teeth, but it does not need to.
Rob explains to Paul how, with a few simple steps, you can help everyone channel their creativity and expand the range of ideas available to you.
It can sometimes a feel a bit like pulling teeth when it comes to getting people to come up with ideas. In the podcast, Rob and Paul explore a few simple steps that can make the whole process run more smoothly.
At the outset, we need to be clear of the benefits when engaging a team to generate ideas. In the podcast, Rob and Paul discuss how it’s a two-sided equation. As team leader, we must be willing to let go and let others come up with their own ideas in the knowledge those ideas will subsequently be valued and considered. In turn, the benefits to the organisation are you can harness the collective thinking power of the group rather than just relying on one source.
Rob explains a lot of creativity comes from a combination of different ideas. It’s important to break the process into two parts. Some people are very good, for example, at coming up with lots of ideas whilst others are talented at evaluating those ideas. There needs to be a clear topic and a clear rationale: we then need to apply techniques to generate ideas and establish afterwards how these will be taken forward.
The pair conclude their discussion by focusing on a strategy known as the 20-idea method. It’s a simplistic but powerful way to solve challenges and get the creative juices flowing. It involves setting out a clear topic which is usually posed as a question. Everyone then individually writes down their ideas. Not only does this method generate a volume of ideas, we can achieve a wider scope of ideas. It allows us to compare, contrast and add to ideas with the further benefit of ensuring the whole group is involved.