How gamification can help your business

A range of organisations are turning to gamified learning as a way of motivating employees, boosting engagement and driving business success.

The technique allows companies to deliver effective learning content and training strategies combined with an element of fun. Applied successfully, it can help businesses achieve goals and outcomes by using game dynamics to connect with employees, gain feedback and measure performance.

What is gamified learning?

‘Gamification’ is the use of game thinking and game mechanics in a non-game context to engage users and/or solve problems. It uses achievement, reward, creativity and self-expression and then uses points, badges, levels, leader boards and various challenges to motivate employees.

But these mechanisms don’t always make a difference on their own. The focus of the approach needs to centre on individual development – the ‘human aspect’ – to help employees feel valued and enhance their problem-solving skills.

Board games

Many companies apply gamification within their apps, websites or e-learning tools but the good ‘old fashioned’ board game can have equally positive benefits, as well as some extra ones. A key difference is that they bring people together to play and discuss the game face-to-face. This leads to a greater sense of engagement and a more productive session.

When it comes to the way we behave in different scenarios, board games can develop areas such as communication, resolving conflict, team work, creativity negotiation, empathy and decision-making. They can help to increase learning and create a sense of achievement.

As an example of how even ordinary board games can teach us business skills, take Amazon’s best-selling board games in 2017. They include the classic Monopoly, which teaches us how to seal a deal and use negotiating skills as each player looks to build up their position on the board.  And the fast-talking description game Articulate is not only a lot of fun but also tests skills of creativity, communication and team-work as players work together to achieve a common goal – with the added, high-pressure element of having just 30 seconds in which to describe as many words as possible.

So think how effective a board game would be that’s specifically created to be played in a business environment, and focuses on work-based scenarios. This was our thought process when one of our clients, world-leading car seat manufacturer Adient, asked us to help find an innovative solution to their management training needs. The result was that we created a gamified learning solution based on a traditional board game, using a simple game play premise to improve leadership skills, engagement, and communication between peers.

What Would You Do? is a scenario-based game which tests decision-making abilities both in an immediately reactive as well as a more considered way. Although points are awarded for preferred answers, enabling participants to move up the board and win, the mechanics of the game are really just a vehicle for generating discussion and debate, and sharing experience and expertise. It allows peers to work through business issues in a fun and engaging way.

What Would You Do? is available to all businesses and is aimed at first line managers, team leaders and supervisors. It also works as a resource to develop graduates and identify management potential.

It was launched in May and received overwhelmingly positive feedback, with the board game approach proving particularly successful in engaging participants and helping to make learning stick.

Why do change leaders focus on the plan rather than the people?

It is not uncommon to find elaborate, well-thought-through change plans missing just one ‘small’ component: the people.

Why does this happen? Why do some change leaders get so lost in the detail of their planning that they forget to bring the people involved along with them on the journey?

Paul and Richard discuss why it can feel easier just to focus on the plan and what happens when people get left out of it.

Effecting change involves two things: there’s the practical side of it and then there’s the ‘transition’ of taking people through it. Focusing on both elements leads to successful change. Having an awesome plan without the engagement and support of your people will mean it won’t be as effective as it could be.

A change plan can take up a lot of time and effort but, in a way, it’s the easy bit. Most change leaders have technical or project management skills, and know how to create a strong plan. It’s an area they feel comfortable with. But when it comes to taking people through the transition, the process is more unpredictable.

So, if you’re leading change and have a great plan but haven’t really looked at the people side, where do you start?

We’d suggest taking a step back and assessing where people are on the change journey. Ask two questions: 1, What is their attitude to this specific change? 2, How much energy are they putting into this?

Answering these questions about each individual will help you place them in one of four categories:

  • Spectators
  • Champions
  • ‘Corporate Corpses’
  • Saboteurs

The likelihood is that at least half of the people will be Spectators. They are in the neutral zone, supportive of the change but with low energy. However, the great thing is that they can become engaged with the process if they are given information and choices.

The Champions are the people who are supportive of the change and are putting a lot of energy in to it. They can help the leaders by taking some of the burden and acting as positive role models for the Spectators.

The ‘Corporate Corpses’ are the zombie brigade – people who have very low energy and a very bad attitude, although they’re not being disruptive or causing any trouble.

The Saboteurs are usually the very noisy vocal minority who have a bad attitude and lots of energy. They are the people who are trying to hold back change and undermine leaders. They tend to attract attention and effort which should instead be focused on trying to engage the Spectators.

The importance of trust in organisations and developing trusting leadership

by Graham Field

When we ask organisations about the challenges they face, one recurring theme is trust – how organisations gain, and can easily lose, the trust of their people, and from a leadership perspective, the importance of developing trust.

Trust has been seen as important as far back as Aristotle, who noted that trust (or ethos as he called it) was built upon three perceived factors: intelligence, character and goodwill. These factors were also commented on in a dissertation by Dr Duane Tway (A Construct of Trust – 1993) who similarly suggested that trust was a construct of three parts: the capacity for trusting, the perception of competence and the perception of intentions.

What makes trust important in running a 21st century business?

If you, like many of the HR community we collaborate with, have wondered whether trust is alive and well in your organisation, first of all take a step back and consider how important a role trust should be playing.

As an example, let’s look at the current UK climate of trust with regards our own country’s’ leaders – the politicians.

Like leaders anywhere, this group of people should be role models for ‘the way we do things around here’, but in the back of many people’s minds there has always been a question of how much these leaders are there for their people, or how much they are in it for themselves. ‘Catching them in’ and spotting when they are fulfilling their leadership potential often goes unnoticed, but ‘catching them out’ is quickly picked up, reported and commented on. And in one fell swoop trust gets damaged, role models are lost and leadership is no longer respected.

How many times does this happen in organisations?

If trust is so easy to damage, what makes it important for us in running modern businesses? We believe, as have many others before us, that trust is the bedrock for any organisation structure. It’s part of what makes your business what it is and forms the basis for organisational culture.

As such, trust is important for:

  • Building high performing teams – trust needs to exist for true co-operation and developing great teamwork amongst team members
  • Developing strong relationships – the kind where we can depend on our people doing things reliably and in a timely fashion
  • Effective communication – people need to believe what they hear and read within organisations; the absence of trust generally means communication could be seen as little more than ‘propaganda’
  • Creativity and risk taking – people need to believe that they have the freedom to be creative and take risk in order to seize opportunities
  • Embedding change and managing change effectively – in a trusting environment people will believe that change is ‘for the best’ and will support it accordingly

How can we build trust?

We can still use Aristotle’s three factors as a guide:

  1. Intelligence: In today’s organisations we can translate intelligence for knowledge and skills – how skilled are your supervisors, managers and leaders? And possibly more importantly, how is their skill perceived by their people? This aspect of trust is the easiest to develop, and for us is part of strengthening your teams. What might a skills audit of your leaders highlight as development needs, which could be impacting on how people trust them?
  2. Character: Reliability and honesty are key components here.  Recruitment interviews, references and ongoing performance reviews ascertain the character of the people leading our organisations, but the true test of reliability and honesty will come from an ‘all staff’ approach. When was the last time you fully reviewed your leaders adopting a 360 degree approach – and if you haven’t so far, what could be the benefits of doing this?
  3. Goodwill: The intentions of leaders, as perceived by their people. Unfortunately there’s no easy approach for this – goodwill develops over time, but if intelligence and character are supportive of trust, goodwill will follow. How do leaders develop, and maintain, goodwill in your organisation?

More recently, the arena of trust seems to have been dominated by Stephen M R Covey and his book, The Speed of Trust. A valuable addition to any library, this book clearly highlights ‘five waves of trust’ and thirteen ‘trust behaviours’.

What can we learn from ‘The Speed of Trust’?

Many of the above ideas are echoed in Covey’s work. He emphasises the importance of trust as an aspect of leadership (even going so far as to say inspiring trust is the ‘number one job of any leader’) and suggests that trust is part competence and part character.

Building on this is the suggestion that trust affects the speed of activity and cost within an organisation: where trust is prevalent speed goes up and cost goes down (and vice versa) and that when trust is built between individuals, it builds across a team/department/organisation.

Within all of this, there are ‘five waves’ of trust:

  1. Self-trust – with the underlying principle of credibility. This can be developed through personal integrity, intent, capabilities and results.
  2. Relationship-trust – with thirteen underlying behaviours covering how we speak honestly, demonstrate respect, create transparency, right any wrongs, show loyalty, deliver results, continuously improve, confront reality, clarify expectations, practise accountability, listen before speaking, keep to our commitments and extend trust to others who have earned it and are still earning it.
  3. Organisational-trust – that is aligned trust inside your organisation, This is part of your company culture and Covey believes it is established through systems and structures which support the culture you want to have.
  4. Market-trust – trust generated by reputation. We all know the importance of our external reputation and how this affects our overall performance, but the implication here is that the way we treat external contacts, whether customers or suppliers, is vital.
  5. Societal-trust – trust generated by contribution, often referred to as corporate social responsibility. Rather than a box-ticking exercise of having a charity of the year or doing a day’s work in a community garden, this is about making a genuine positive contribution to your community in the long term.

What loses trust – and how do we restore it?

Trust, once built, can be lost. Common causes of lost trust are:

  • Internally – miscommunication, withholding information, acting against agreed values, mis-handling change, being self-serving and ‘looking after number one’.
  • Externally – poor service, not doing what you say you will do, squeezing suppliers in times when record profits are being made and damaging local communities and/or the environment.

However, even lost trust can be regained if we act quickly to restore that which we have lost, exceed expectations in correcting our mistakes, be honest about why things have gone wrong and not only repair the damage now, but ensure it will never happen again and accept full responsibility.

Finally remember that trust is a relationship built over a period of time, as author Marsha Sinetar said: “Trust is not a matter of technique, but of character; we are trusted because of our way of being, not because of our polished exterior or our expertly crafted communications.”

Why do some people want change to be gift wrapped?

If you have experienced change in the workplace, you have probably met some people who will only get on board when all the Is have been dotted and the Ts crossed.

In this podcast, Richard and Paul explore why this happens, and if you find yourself or those around you in this situation, how you can deal with it.

 

There are some people who only want to engage with any change at the last possible moment. It is like they only get involved when someone else has gift-wrapped the change plan, so they don’t have to take any ownership moving forward.

As frustrating as this can be for a leader, it can help to understand why it happens – which can then give you the tools to tackle it and get people to engage.

Refusal to get on board with change is often related to our natural avoidance of uncertainty. As humans, we like to know exactly what lies ahead and will avoid engaging with something which contains elements of doubt.

It’s simply not possible to create a gift-wrapped change that will suit everyone. People create a story in their own heads to fill in the gaps and uncertainties so, in a large group, everyone may have a different expectation of the change which often doesn’t match up with what is really happening.

Uncertainty usually results in an emotional reaction, as we discussed in our previous podcast. When our expectations of certainty clash with the reality that change means uncertainty, our natural instinct is to see it as a threat.

As leaders, we need to look at ways to tackle that emotional reaction and get people to respond more rationally.

Richard and Paul revisit the ICE strategy: giving Information to reassure people about what we know and being honest about what we don’t; presenting Choices to help people gain more control over what lies ahead, which drives the shift from emotional to rational; and helping people to Engage so they become part of the decisions and solutions needed to shape the change.

By using this approach, you can encourage people to let go of their need for gift-wrapped change and to accept uncertainty as a natural part of the process of change.