How does coaching help when leading sales teams?

Coaching can help generally in the workplace, and not just when leading sales teams. From a management point of view, it’s a great skill or ability to have, regardless of the team you are leading.

Here, Richard and Graham look at how knowing the way to coach properly can be invaluable in helping develop your people, including sales teams.

The first thing to know about coaching is that many people misunderstand what it is. Mention the word and their first thought is possibly about a sports coach, shouting at their team from the sidelines, imploring them to do better. Or they see it in a negative context, imagining a formalised session with their manager in which coaching is a remedial tool to improve their failing performance.

Although coaching can sometimes be about improving poor performance, equally it can be about helping someone who’s good to get even better. It assumes that the person has some understanding of their role, as well as a certain level of skill and experience. Coaching should unlock the potential of the individual.

Coaching helps give structure, focus and clarity to people who know they want or have to do better. It helps them to move forward by using the knowledge and skills they already have. This can be done by asking questions that cause a deeper level of thinking. If a member of your sales team tells you “I want to get better at sales”, narrow it down for them by asking “What aspect of sales do you want to get better at?”. If, for instance they reply “Lead generation”, ask “What aspect of lead generation?”

Once the questioning has helped someone find their focus, a good coach will then help them open up their thinking by asking more questions: “So now you know what you want to do, let’s think of ways you could do it.” Get creative and try not to tell them exactly what to do. It’s sometimes tempting for managers to say “When I did your job, what I did was…” or “If you look at so-and-so, what they’re doing really well is this…”. Instead, explore options and draw on what the individual knows or is good at.

A good coach encourages people to think for themselves, rather than telling them what to do, which will limit their thinking.

The next essential part of coaching is to ensure that the person is going to take ownership of what’s been discussed. How are you going to make sure they will put things into action, that they have bought into it? Check their motivation and confidence. Ask when they are going to start? What’s the first action? What specific things are they going to do?

Finally, always offer follow-ups: “What can I do? How can I be of help to you?” And remember, coaching doesn’t have to be formal. It can be as simple as a five-minute chat after a meeting, or in the canteen over coffee. If someone starts a conversation with you and you’ve asked them some questions which have helped with their thinking and their actions going forward, then you’ve coached them.

How can you talk yourself into the sale?

Assumptions, beliefs and past experiences are going to shape how we think about the sales process and the customer. Added to that, we also have to deal with pressure from targets and our managers.This will all condition how you behave during the sales process.

In our latest podcast, Ricky and Rob first discuss the reasons why we typically talk ourselves OUT of the sale, before looking at ways of talking ourselves INTO it.

Reasons we might use to talk ourselves out of the sale include making assumptions that our competitors are better than we are or that the customer doesn’t want what we are selling. We’ll second-guess how the customer’s going to react and what they’re going to say. We’ll ask ourselves: Why do they want what I’m selling, and why do they want it from me? Am I good enough? Is my product or service good enough?

So, how can you turn that around and to talk yourself INTO a sale?

Firstly, focus on all the great things you do, the great experiences you’ve had in the past, and the wins. Play over the narrative that was in your mind when you did well in that call, sales meeting or sales follow-up.

Get other people involved, if possible. Reflect on a sales meeting with a colleague or sales manager, look at the successful elements that you can draw upon and learn from. For the less successful parts, think what you might do differently next time.

Be self-aware. You will only improve if you can reflect and learn from what you do. Nurture a growth mindset in yourself. Ask: What can I learn from this?

Finally, during that next sale, don’t get caught up in the moment and in the pressure of having to make the sale, or the need to deliver targets or win a new customer. We might wonder if our product or service is good enough, or worry that we don’t understand the product fully. As sales people, we’ll focus our attention on the product’s weaknesses, which we may have to defend, but spend hardly any time on why the product is great. We need to think from the customer’s perspective, not our own, and see the world the other way round – after all, they are buying it for what it can do, and not what it can’t.

What you actually want is to get the right outcome for the customer rather than selling for selling’s sake. Just focus on building a great relationship, understanding your customer and what they need, and then positioning your product for them.

We got a Bronze at the Learning Awards!

Thinking Focus directors Ricky and Rob had a fantastic evening at the Learning Awards 2019, and were over the moon to pick up a Bronze award in the Start-Up Learning Provider of the Year category!

We are so proud to have been recognised alongside some of the very best L&D practitioners in the UK. Ed Monk, the CEO of the Learning Performance Institute, which runs the awards, said they’d received over 800 entries in total – so just to get to the shortlist means we were in the top 10 per cent!

Well done to all the finalists, and we would particularly like to congratulate VirtualSpeech, who won our category, and LearnBox, who scooped the Silver award.

Learning Awards
Before the ceremony

Ricky said: “To have been nominated in such a competitive category is great recognition for what we have achieved in such a short space of time. We have a solid platform on which to build and grow our business in the future, so look out for new products and development soon.

“In less than three years, we have won 50 new clients, worked on assignments in 13 countries and across 28 sectors, and worked with well over 2,000 people. We’ve grown our team, produced a book and created a new L&D resource, the gamified learning product for managers called What Would You Do?, and a step-by-step process blueprint for developing team, department or organisational strategy – known as the ‘Strategy Wall’.”

Learning Awards
We invited two of our valued clients to enjoy the ceremony with us

The Learning Awards recognises and celebrates outstanding examples of high standards, best practice, innovation and excellence in the corporate L&D sphere. The glittering awards ceremony on February 7th took place at the prestigious Dorchester Hotel in London’s Park Lane and was attended by around 400 guests representing organisations from across the world.

Host for the evening, BBC star Claudia Winkleman, introduced the Start-Up category by saying: “This award is for organisations under three years old who have already made a significant impact on the sector. So you truly are amazing to be in this group.”

Ricky said: “Being shortlisted for this award has given us a great start to a year in which we’ll be developing our business further and rolling out What Would You Do? and the Strategy Wall. All of which ultimately leads to what, for us, is the biggest buzz of all: seeing the impact of our work and hearing our clients report fantastic results.”

He added: “Thank you to all those who have helped, inspired and supported us: We couldn’t have done it without you.”

Learning Awards trophy

Thinking Focus shortlisted in Learning Awards

Thinking Focus has been announced as a finalist in the Learning Awards 2019, a prestigious celebration of outstanding achievement in workplace learning and development.

The company, which was founded in 2016, was among hundreds of entries from companies across the world, and is vying for the title of Start-Up Learning Provider of the Year alongside five other organisations based both in the UK and abroad.

Ricky Muddimer, a director at Thinking Focus, said: “We’re delighted to be shortlisted in the Learning Awards and to be recognised for our achievements since setting up the company just over two years ago.

“The last couple of years has seen Thinking Focus win 49 new clients, work on assignments in 12 countries and across 21 sectors, and meet, work with and develop well over 2,000 interesting and inspiring people. We’ve also taken on our first employee, produced a book and created a gamified learning product called What Would You Do? which helps develop managers in a way that makes learning stick.

“But what gives us the biggest buzz of all is seeing how our work delivers impact, and hearing our clients report fantastic results.”

Run by the Learning Performance Institute, the Learning Awards are a leading event in the learning industry, and recognise outstanding examples of high standards, best practice, innovation and excellence in the corporate L&D sphere. Around 400 people will attend the glittering presentation evening at the Dorchester Hotel, London, in February next year.

Thinking Focus are people productivity specialists who work with organisations around the world to unlock productivity, implement change and deliver sustainable results. Using a flexible and practical tools-based approach, combined with their proven psychology-based methodology, they focus on developing growth mindsets to enable people to think and work differently, and to help them define a clear and shared vision.

Ricky added: “We’re so proud that our hard work, innovation and growth has been recognised in these prestigious awards, and would like to thank all those who have helped, inspired and supported us: We couldn’t have done it without you.”

How to motivate your employees and increase performance

by Graham Field

One of the greatest challenges that leaders face in the workplace is how to motivate their employees. How best do we inspire and support them to increase their performance?

There are many theories around employee motivation, but in the this blog we’ll be giving practical suggestions that all leaders can put in place immediately.

To start with, we’d recommend that leaders assess how much they understand their team members’ motivations. This can be done simply by drawing up a table like this:

Team Member: What Motivates Them? What Demotivates Them?
A:

B:
C:
D:

The challenge is for leaders to see how many individuals in their team they could honestly complete this table for. Our guess is that many would find it a struggle! High quality leaders know these basics and use this knowledge to actively motivate their people, avoiding doing the things that they know cause demotivation.

Let’s now turn our attention to three sources of thought which we think are important in employee motivation, engagement and performance.

  1. Gallup Q12

It makes sense for us to use this commonly-cited source as our starting point. Created by pollsters Gallup, it measures employee engagement and its impact on business outcomes by asking employees to complete a survey. The survey questions cover 12 areas of consideration, which we cannot directly quote because they are under copyright.

However, the questions look at areas such as expectations at work; rewards and recognition; opportunities and progression; relationships between colleagues; materials and resources; leadership and support; communication; belonging, purpose and mission; and quality of work.

Asking questions around these areas are really important and give us a great insight in to some of the motivating factors of all employees (ourselves included). But leaders then need to do something with the information they get from asking such questions.

In fact, they need to then answer some questions themselves! Examples of what they could think about are:

  • What could I do to ensure that all my people clearly understand what is expected of them?
  • How could I make praise & recognition a daily habit for my team?
  • What could I do to ensure everyone is constantly involved with driving the business forward?
  • What opportunities might I create for growth for my people?

And then, of course, they need to be proactive in committing to actions based on their answers to increase employee engagement and guarantee performance.

  1. Ohio University Research

In 2000, Ohio State University carried out research into Human Motivational Factors (the things that drive our behaviour). Their research highlighted 16 different basic desires that affect behaviour. We think five of these have the biggest impact in the workplace, so let’s look at each in turn:

  • Curiosity

This is described in the research as “our desire to learn”. For us, this is an important factor in employee motivation. Leaders need to think about their people and the opportunities for learning that are available to them. From our work with organisations, we recognise that many people are given (or forced in to) ‘opportunities’ through training programmes. But, how focused is this development in terms of both what they really need to be a high performer and what they really want for their own development?

As a leader, ask yourself: How could you ensure that the desire to learn is (appropriately) fulfilled in your people?

  • Independence

This is highlighted as “our desire to make our own decisions” and, in our experience, it’s something that many employees may feel divorced from. Leaders need to consider what opportunities exist for their team members to make decisions. It’s not necessarily always about what they do (these will, after all, reflect your team or company goals), but certainly about how they can achieve them. Many managers will highlight what they need people to achieve, which does give focus. But they will also insist on the way in which things must be achieved, and this can stifle creativity, limit continuous improvement and ultimately demotivate. High quality leaders understand that the ‘What’ may need to be told, but the ‘How’ should be within the gift of the employee to decide.

As a leader, ask yourself: What freedom could you give your people to enable them to decide how to achieve your team goals?

  • Honour (morality)

This is described as “our desire to behave in accordance with our code of conduct”. More simply put, it’s about ensuring that our values are met in whatever we do. Many people are demotivated by what they see as a lack of congruence between their personal values and how the company they work in is operating. One a leader’s roles is to understand the values of their people and help them to align these values with where their organisation is headed. As a leader, ask yourself: What could you do to ensure there is ‘values alignment’ for your people?

  • Power

Quite simply, this is “our desire to influence people”. It’s one of the more curious Human Motivational Factors, but it’s something that can be seen every day in the workplace as people strive to gain the buy-in of others for mutual success.

As a leader, ask yourself: How can you use influencing techniques with your team? (this is a whole different blog altogether!)

  • Order

Something that many of us desire is order – in other words, we crave the certainty and organisation that daily routine and habits give us. We all have things that we do in a certain order, and most of us strive to be much more organised and structured. The number of people we’ve helped with their time and personal management demonstrates how important order is to us. We’re big fans of giving supporting structures and certainties to people, as long as they work, bring about success and allow for individual involvement.

As a leader, ask yourself: What structures or order might your people need, and how could you ensure these are put in place to support your team?

  1. Ron Clark, former ‘Outstanding Teacher of the Year’ at Disney’s American Teacher Awards

We believe strongly that inspiration can come from many areas, and the story of Ron Clark shows us that, no matter what your walk of life, when you’re looking to develop the motivation to perform, there are some simple things you can do.

Ron was a teacher in in a tough New York school when he won his award in 2000. He went on to become a New York Times bestselling author and a motivational speaker on the subject of inspiring educators.

We’ve picked out three of the areas he highlights when talking about motivation in the classroom, which we think continue to be very relevant in the workplace.

  • Raising expectations

Setting stretching, yet achievable, targets works! People will generally perform to the level that’s expected of them. If we expect little of people, they will match our expectations. The flipside that we, as leaders, can embrace is expecting great things from our employees – and giving them the skills, tools and resources to enable them to meet our raised expectations.

As a leader, ask yourself: What expectations could you set that might challenge and stimulate your team?

  • Celebration and praise

It seems really easy – and really commonplace – for the negative stuff such as lack of achievements to be brought to the fore. But building in celebration and praise are essential tools in developing employee performance and maintaining motivation.

As a leader, ask yourself: What might you find today that you could praise and celebrate?

  • Have a genuine interest

We recognise that there is value in having an interest in your people – and, as Ron suggests, this should be a genuine interest. At the simplest level, this is being interested in the response to questions; really wanting to know the answer to “How are you today?”.

As a leader, ask yourself: How could you develop a genuine interest in your team, and how could you show that you really are interested in your people?

As leaders, there is no magic wand we can wave to increase employee engagement and performance. However, one thing we can do is to invest quality time in understanding what makes our people tick. This forms the very basis of any aspect of managing people, and is the building blocks of high performing teams.

We recommend taking time to invest in your people and find out what really motivates them. After all, they really are the best asset your organisation has.

What Would You Do? The launch of our management training resource

Last week’s official launch of What Would You Do? (WWYD) – our innovative new learning and development tool – was a resounding success, with half of the guests instantly arranging company demonstrations or further meetings.

Taking place in London on May 17th, the launch event welcomed around 50 representatives from major organisations in a variety of sectors, including finance, retail, transport, health, food, law, housing, packaging and public services. It was also great to see representatives of multinational companies, as our vision is to roll the game out not just in the UK but also abroad.

WWYD management training toolThe beauty of the launch event – and a big part of the reason for its success – was that WWYD is best appreciated when it’s played. It takes the form of a board game where participants aim to move up the board by getting points for correctly choosing the most appropriate answer to a variety of work-based dilemmas.

But, as those at last week’s event quickly realised, the game itself is really a subterfuge: it creates a safe environment in which people can reflect on and discuss common issues, sharing experiences and learning from each other, as well as committing to new behaviour. When played between peers, it helps a team to discuss options and best practice, and highlights individuals’ gaps in skills and knowledge, or their management potential. When played cross-functionally, it can highlight incongruities or inconsistencies between different departments and managers across a company.

Playing the game

What Would You Do? gives maximum impact for minimum cost. As outcome-focused behavioural change experts, the team at Thinking Focus created WWYD to enable organisations not only to train their managers effectively but also to drive long-term culture change. Psychological concepts are woven into the game and, when played enough, the scenarios, debate and decisions can turn into learned behaviours which are then applied in the workplace.

The game includes 200 cards, each of which pose a different scenario covering one of eight management topics, to give variety, breadth and depth. The scenarios are split into two types: those which are set against the timer and require quick and test emotional decision-making, and those which are open to debate and result in more logical and rational decisions. The questions are designed to be as ‘grey’ as possible in order to generate the most discussion. Although there are no right or wrong answers, points are awarded for preferred answers.

Teams of up to eight people play the game, overseen by a facilitator. The facilitator role is key to the game, expanding the discussion, offering alternative suggestions, and even pointing out that the best option may not be one of the answers, or it may be a combination of them. Different companies with different cultures will also vary in their choice of the best response. For the launch event, Rob, Rich, Ricky and Graham acted as the facilitators with different teams.

WWYD management training tool

It was fascinating to see how the role and background of each of our launch attendees influenced their answers to the scenarios posed in the WWYD questions. The majority of participants at the launch work in L&D or HR roles, but some are managers within other departments. It led to some interesting and insightful debate – which is exactly one of the main objectives of the game!

It was also great to see people not just talking about what they would do in hypothetical situations, but actually what they have done in similar, real work-based scenarios. There was much nodding of heads and even ironic laughter when some of the dilemmas were read out – showing us that people not only related to the hypothetical situations, but had actually in some cases dealt with something very similar. And, interestingly, some said they would choose one answer, but when the situation arose in real life, they had actually done something different.

The response

The feedback from our guests was brilliant! Here are just a few of their comments:

“I like the simple approach that gives the opportunity for quite deep thinking and discussion.”

“It’s a good tool and catalyst to start conversations.”

“I like the flexibility of it, you can use it at all different levels, flex it to your own business. It’s as useful on the shop floor as it is in the boardroom.”

“It creates genuine conversations, not pseudo conversations.”

“I can’t compare it to anything else really. It’s very interactive.”

“It’s the discussion and the result that’s important.”

“An organisation needs to know the way their managers work things out, and ask: Do we want to keep doing it this way or does this show us that we need to change?”

Inspiration

WWYD management training tool

The launch also heard from Sonia Belfield, Adient’s HR director for Northern Europe. She described how she inspired us to create WWYD and how it has been trialled across her organisation to great success.

She said: “Team leaders are the most fundamental people in our business because they manage the vast majority of people that we employ. For me, WWYD is about helping people to be able to have conversations that make them better managers.”

The facilitator is key

The role of the facilitator is critical to the game, enabling rich discussion between the players. In the wrong hands, people could just end up playing the game and not learning from it. That’s why we give guidance on selecting the right people in an organisation to act as facilitators, as well as offering facilitator training as part of the WWYD package.

Facilitator training takes approximately five hours, and offers guidance on how to make the most of setting the game up correctly and the dynamics of managing the gameplay in the best way possible.

There are some real subtleties about the scenarios, so facilitators need to be able to listen to the answers that are coming back and give reinforcement of any good answers. The training aims to give the facilitator the confidence to be able to deal with different conversations, as well as how to manage the players (for example, how do you deal with the person who doesn’t get involved, or the one who always waits until the others have answered?)

The game also includes a facilitator’s handbook, which includes a debrief of each scenario and offers suggestions for discussion.

WWYD management training tool

Interesting questions

Our launch guests had a variety of questions about the thinking behind the game, and its application within the workplace.

But they also asked about various areas of development, some of which we are already working on, and others which gave us new ideas.

How do you keep the game up-to-date and relevant?

All the scenarios we have created are as valid today as they were 10 or 20 years ago, and they will continue to be so for years to come. But we are looking at adding scenarios based on other issues, such as diversity and inclusion.

We’re also keen to investigate the development of a digital version of the game and – directly prompted by a question at the launch event – will be looking at training facilitators online.

We also intend to create a facilitator community, where facilitators of WWYD can share experiences, issues and ideas with other facilitators from other organisations.

Does it fit in hand luggage on the plane?

This was quite possibly the most unexpected question of the day – although it’s very relevant to organisations with international offices!

The answer is that the fully-boxed version will only fit in the hold – and it’s robust enough to do so – but that flexibility over how the game is played means that the key pieces can easily be packed in to hand luggage.

And finally…

Well, what a great start! We’re now busy following up on all those requests for more information and demos, including some from organisations who weren’t able to attend the launch but are nonetheless intrigued by the benefits that WWYD could bring.

Why not contact us to see what all the fuss is about? Or read more about WWYD: how the game was created, the thinking behind it, and how it works in practice.

Why do some people take organisational change personally?

Dealing with any kind of change can bring out an emotional response in people – and when we get emotional, things get personal.

In this podcast, Rob and Paul discuss why some people take organisational change personally, and how thinking of ‘ice’ – Information, Choice and Engagement – will help managers thaw any frosty relationships with their people.

An emotional response to change is natural. It usually starts with shock and uncertainty before moving on to denial and feeling threatened. We only see the bad things and what’s being taken away from us.

These feelings can grow into resistance if left unaddressed and if we don’t feel that we have a choice in the process of change. If people feel they have no idea what’s going on, that uncertainty can very easily turn to an introspective feeling of unfairness, helplessness, despondency and loss of control. This often leads to people being negative, resisting change and sabotaging the process.

As a manager, it’s vital to lead your people successfully through change. Thinking of ‘ICE’ could help: Information, Choice and Engagement. Giving people information in answer to their questions about change will help to ease their uncertainty. But, because people who are feeling emotional won’t immediately process the information they’re given, it needs to be provided consistently and repetitively. Also think about who provides the information, whether that’s you as a manager or someone else.

Move as much choice back to your people, to give them control over details that affect them. For a start, give them a choice about whether they even want to be involved and, if so, to what degree.

Engage people as they go on the journey of change. There are thousands of things, from small details to larger activities, that need to happen for organisational change to take place, so engage people in what’s relevant and meaningful to them.

Welcoming a new change and development expert to our team

We’re delighted to welcome Graham Field to our team following recent strong growth at Thinking Focus.

Graham is an experienced consultant, facilitator and coach with more than 20 years’ experience in delivering a range of development and change programmes for organisations across the UK.

An advocate of encouraging people to develop simple, effective action plans, Graham turns learning into results, and will be a great asset to us as we continue our work with clients. He’ll also support the roll-out of our new gamified learning tool for management development, What Would You Do?

Graham’s career in the industry began in a retail bank, before working with organisations in a variety of sectors, including contact centres, the NHS and local government, manufacturing, FMCG, retail, health and leisure, hospitality, property services and charities. He has supported and developed all levels of staff, from front line, through team leaders, managers and project managers, to senior leaders and board members.

Highly skilled in one-to-one coaching, structured development programmes and team facilitation, Graham has developed programmes world-wide and is passionate about achieving measurable outcomes. He’s an expert in removing self-imposed limitations and organisational interference to unlock individual and organisational potential.

He says: “I’m delighted to be joining Thinking Focus at this exciting time in their development. Like them, I believe that development should be simple and easy to understand, and motivate participants to apply their learning on to their role. It can make a massive difference to the individual and, by default, to the organisation they work for.”

Thinking Focus director Ricky Muddimer says: “Graham’s approach to delivering people productivity solutions fits perfectly with ours, and his depth of experience within the industry means he’ll play a key role in driving Thinking Focus forward, continuing to build our reputation as one of the leading organisational change experts in the UK.”