This article, the final instalment of the “Areas Every Leader Must Master For Success” miniseries, emphasises the pivotal role of productivity in achieving business success. Following discussions on purpose and people in the previous parts, this piece delves into the essential elements leaders must focus on to drive productivity: process, accountability, and expertise.
In today’s fast-paced and ever-changing business environment, leaders play a crucial role in balancing speed and precision, ensuring that processes are efficient and adaptable. Their efforts in effective process management can prevent inefficiencies and errors that often arise from hastily implemented workarounds. Leaders can enhance operational efficiency and drive sustainable progress by actively fostering a culture of continuous improvement and standardisation.
Accountability is another cornerstone of productivity. Clear roles and responsibilities within teams ensure that projects are completed on time and without costly oversights. The article highlights the importance of defined accountability in preventing project delays and missed opportunities, emphasising that shared accountability can lead to confusion and risk.
Lastly, the article underscores the critical role of expertise in leadership. Leaders must possess subject matter knowledge and know how to effectively empower their teams. By setting clear standards and fostering a culture of collaboration, leaders can harness their teams’ collective expertise to achieve shared goals.
The article concludes with critical questions to help leaders evaluate and enhance their approach to process management, accountability, and expertise. This practical checklist guides leaders committed to driving productivity and achieving excellence in their organisations. Leaders can position their teams for success in a competitive and dynamic business landscape through a focused approach to these areas.
This final part of the three-part miniseries “Areas Every Leader Must Master For Success” focuses on productivity, following on from purpose in part one and people in part two.
In business, productivity is crucial for success and hinges on three key factors: process, accountability and expertise. As leaders, we ensure efficient processes, clear ownership of tasks and the right expertise within our teams. We create a winning combination that drives our company’s triumph in the competitive landscape by fostering collaboration and effective governance. Prioritising these elements empowers our workforce to excel and secures our position at the forefront of the industry.
Let’s unpack each key area in more detail.
Process
Businesses operate at such a fast pace, determined to win in their chosen field. The volatile, uncertain, complex and ambiguous (VUCA) landscape means leaders have to seize opportunities. The leader’s challenge, however, is they may travel too quickly for their people, so project implementations and integrations are partially completed, leaving their teams to cope with workarounds. Workarounds are inefficient, prone to error and often create key-person dependencies in high-change environments. I worked on three mergers in quick succession. The next one started before the previous one was complete. It felt like we didn’t get the time to do any of them justice: good enough and compliant, but with apparent gaps.
Complex mergers rarely deliver against the original brief; yes, things change, and what you thought was under the hood is often very different when you open it up. All companies have foibles, quirks and workarounds of their own. Understanding this means the assumptions change the game’s rules, and you must adapt. We all face fast-moving change, so it’s crucial to reprioritise what you feel constantly is essential. It’s no wonder that McKinsey reports that 70% of change projects fail to achieve their intended outcome.
Leaders must strike a delicate balance between conformity and change, fostering a culture of efficiency and continuous improvement. They should champion standardisation to streamline operations while encouraging innovative approaches to drive ongoing progress.
Accountability
Imagine you’ve worked on a project for 18 months; it’s all coming together, and you’re almost ready to go live. You are at the project go/no-go meeting when someone asks, “Have we got local government permission to access the site?” The room is deathly silent; the murmurs signify that someone has screwed up.
What happens when accountabilities aren’t clear can be catastrophic.
What if this was a new product going to market at a specific time to steal a march on the competition?
Google’s research into what makes teams highly effective highlights (among others) three areas: dependability, structure, and clarity, which involves clear roles and responsibilities. When no single person has accountability, you leave your outcome to chance. It’s the same with shared accountability: “We’ll pick that up.” There’s wriggle room, which means massive risk with “I thought they had got it” comments.
The 18-month project I just mentioned was actual. It led to a three-month delay. New people who were trained and ready to go were temporarily relocated. There were costs not budgeted for, lost revenues and missed opportunities. However, this experience also presented a significant learning opportunity in accountability, demonstrating the positive outcomes that can arise from a culture of shared responsibility.
Leaders must find the delicate balance between effectively organising the group and not micromanaging. They should facilitate consensus on decision-making processes and hold team members accountable for their commitments. This culture of collective responsibility ensures efficient progress toward the higher purpose.
Expertise
The challenge for many leaders is that their leadership journey involves them ascending the ranks and being promoted for their technical prowess and subject matter expertise. As a leader, there are different expectations; you now have subject matter experts reporting to you. The tendency for new leaders especially is to overplay their knowledge to the detriment of their team.
I remember my early career as a new leader in a contact centre. My expertise was in people and processes, not technology. I had a steep learning curve. It was humbling to defer to subject matter experts, yet I still had to fight my tendency to dive in and “fix” stuff that was in my comfort zone.
Leadership is about combining subject matter expertise and leadership skills. Leaders should set standards and ensure proper governance, leveraging their expertise to bring diverse talents and viewpoints together and driving progress toward the shared objective.
Questions to Ask
This next section lays out a set of questions to help leaders ensure they have considered the key areas under productivity. They provide a checklist for leaders to define, check, and balance: how to strive for the right people doing the right things at the right time and in the right way.
Process
How do we decide on the what and the how?
How do process and structure work in this setting?
How do we know our communication flow is fit for purpose?
How do we iterate and continually improve?
What is our process for challenge and testing?
How do we track and adjust our key performance indicators (KPIs) and progress?
Accountability
How could we optimise the way we organise?
How do we provide clarity on who does what?
How do we ensure decisions are consistent with our standards and align with our purpose?
How do we hold each other to account?
How should we govern the expertise in each function?
What are our leadership standards?
What is our tolerance for performance?
How do we standardise expectations?
How do we measure results?
How could we drive continuous professional development?
Effective leadership goes beyond theories and styles; it focuses on action and practice in critical areas of purpose, people and productivity.
Within this entire series, leaders will find a comprehensive checklist that will enable them to steer their teams toward success and make a lasting impact. A strong sense of purpose, a thriving team culture and a commitment to productivity set the stage for outstanding leadership in today’s dynamic business landscape.
This article first appeared on Forbes.com on 26th September 2023
Ricky has been a regular contributor to the Forbes Councils since 2023, where he shares his perspectives on all things leadership, change, culture and productivity, all with Thinking Focus’ unique perspective on metacognition, or as we prefer to say, thinking about thinking.
We want people to be authentic in the workplace, to show up as they are, and to be their best selves. Not only do we want to be authentic because it helps us build trust and better relationships, but it is easier – it takes less work just to be you.
At the same time, we all want to fit it, show off our best bits and look good, so from time to time, we put effort into ensuring that others see us in the way that we want them to.
In this podcast, Rob and Paul explore another way we might ‘get in our own way’, when we start to put some much effort into managing how we are seen, we don’t have enough left in the tank to get things done.
We’re discussing a universal issue today: How to overcome Self-sabotage.
Dive deep into understanding why it happens and how to conquer it. From procrastination to perfectionism, we cover it all! If you’re ready to transform and stop holding yourself back, this video is a MUST-WATCH.
Rob and Paul continue this mini-series within The Question Is podcast about some of the different ways that people ‘get in their own way’. This time we consider perfectionism.
Could perfectionism be an advantage, or are we confusing high standards, with nothing ever being quite good enough?
Like most traits that get in our way, these habits were once useful, which is why they have become a habit. Then, out of the blue, the very thing that was helping becomes the thing getting in the way.
Paul and Rob explore the fine line between driving to excel and perfectionism and discuss strategies for perfectionists to stay on the right side of the line.
This second instalment of a three-part series focuses on the “People” category, highlighting three key leadership elements: engagement, feelings, and talent.
Engagement: Leaders must connect team members to the organisation’s purpose, fostering personal commitment and motivation. Consistently reinforcing the “why” helps maintain alignment and enthusiasm.
Feelings: Creating a psychologically safe environment is crucial for innovation and growth. Leaders should promote a culture where failure is seen as an opportunity to learn, encouraging resilience and risk-taking while maintaining accountability.
Talent: Attracting and developing the right talent is not just a goal; it’s a necessity. Leaders must ensure their teams are diverse in thought, aligned with the organisation’s purpose, and capable of driving success. Tough decisions may be necessary to maintain a high-performance culture, but the benefits of a diverse and capable team are worth it.
The article also provides critical questions for leaders to assess and enhance their approach to engaging, supporting, and developing their teams. The series will conclude with a focus on mastering productivity, emphasising effective plan execution.
In this second part of my three-part miniseries, we’ll explore the category of people, which follows hot on the heels of purpose, which we explored in part one.
The people category is comprised of three elements: engagement, feelings and talent. Your role as a leader is to create a psychologically safe space where people can thrive and deliver. People perform at their best when connected to their work and when they understand the impact it will have. They also need the space and opportunity to learn, grow and develop, knowing their boss has their back.
Let’s take a closer look at the three elements of the people category.
Engagement
Skilled leaders bridge the gap between individuals and the higher purpose. They help team members understand the significance of the goal on a personal level, fostering a sense of purpose and passion within each person.
I work with many leaders on their purpose. They put time and effort into crafting an inspiring, compelling, and engaging message. Enthused by their work, they share it and get their troops fired up, only to let it die on the vine.
The purpose (the “why”) is a leader’s most potent engagement tool; it helps you find the right people for the journey. Purpose is a drum that you need to bang repeatedly, constantly reminding people why we all do what we do.
Feelings
This is far from the soft side of leadership. Leaders are custodians of organisational culture, responsible for cultivating an environment where people can flourish, learn and push boundaries. To do this, you must provide a psychologically safe space where individuals can confidently pursue growth and innovation, knowing their boss has their back.
I have heard leaders openly say, “It’s okay to fail,” only to blow up when things go wrong. In her book Dare to Lead, Brené Brown likens this to sticking someone on a plane and expecting them to skydive without first teaching them how to land.
As a leader, you must build a win-or-learn culture, harnessing failure as an opportunity to grow. This does not mean ignoring conduct and capability issues; people still need managing. But encouraging them to take a chance means people will innovate and do the right thing when it matters most.
Talent
Leaders are blessed (or cursed) with the relentless pursuit of finding and retaining the right people aligned with the higher purpose. Make sure you surround yourself with talented individuals connected to the purpose, and nurture and develop your team members, ensuring that their skills match the organisation’s demands. You must also make tough decisions to dismiss those who are not fully committed to the journey.
Three common pieces of advice for leaders are to surround yourself with different thinkers, clearly define high performance and intervene when people aren’t cutting it.
I have coached several leaders who have built a team of people like themselves. We like people who see the world as we do. But how do you know what your people really think? Find people who see the world differently from you; encourage, if not demand, that they challenge your perspective. People whose careers are in their boss’s hands will often play it safe when authority bias is at play.
I’ve seen leaders so focused on a top performer that they overlook their poor behaviours while picking up on other team members’ behaviours. This inconsistency creates a two-tier system that leads to a downward trend in overall performance, and people leave.
In one example, I worked with a leader who held their top performer accountable, only for them to exit. They were terrified their numbers would decline. However, the team responded positively; the overall team performance went up over time as people recognised that how we do the work is as important as the results. The team is now aligned and committed to the cause; of course, they still have challenges to overcome, but they work together.
Sadly, I have had to dismiss team members several times, but only after allowing them time to improve with coaching and support. In one case, it became apparent that their heart wasn’t in it, so it needed addressing.
I had a challenging conversation with them, after which they thanked me. They were desperately unhappy at work. My primary learning was to intervene early; we both could have avoided the pain of a drawn-out process.
This next section lays out a set of questions to help you stress-test the people category. It will help you define, check and balance so you can get the right people on the team, develop capability and engage people to get the best out of them. It will also help you understand how teams interact and how to encourage and manage healthy conflict while creating an environment where people want and feel able to give their best.
Questions to Ask
If you want to create an environment for people to flourish and a team people want to join, ask these questions.
Engagement
How might we connect people to the purpose?
How might we motivate people and keep them going?
What support structures might we need?
How might we help people learn and grow?
How might we measure engagement?
Feelings
How might we remove the fear of conflict?
How might we build resilience in our people?
How might we promote change as an opportunity?
What are we doing to create a psychologically safe environment?
How might we encourage meaning and purpose?
Talent
How might we attract the best people to work with us?
What do we need in our talent base—now and in the future?
What could we do to improve capability and develop capacity?
How might we create a learning culture in our teams?
How do we ensure that we nurture and retain talent—and move people on (or out)?
How do we identify talent?
Look out for the final part of this three-part miniseries where I’ll unpack the third area leaders must master for success: productivity.
Great leaders recognise that creating the right environment for their people to flourish with a compelling purpose is all well and good, but they still need to execute the plan and get it done.
This article first appeared on Forbes.com on 1st September 2023
Ricky has been a regular contributor to the Forbes Councils since 2023, where he shares his perspectives on all things leadership, change, culture and productivity, all with Thinking Focus’ unique perspective on metacognition, or as we prefer to say, thinking about thinking.
