Why do some people need change to be gift-wrapped?

Why do some people want change to be gift wrapped?

If you have experienced change in the workplace, you have probably met some people who will only get on board when all the Is have been dotted and the Ts crossed.

In this podcast, Richard and Paul explore why this happens, and if you find yourself or those around you in this situation, how you can deal with it.

There are some people who only want to engage with any change at the last possible moment. It is like they only get involved when someone else has gift-wrapped the change plan, so they don’t have to take any ownership moving forward.

As frustrating as this can be for a leader, it can help to understand why it happens – which can then give you the tools to tackle it and get people to engage.

Refusal to get on board with change is often related to our natural avoidance of uncertainty. As humans, we like to know exactly what lies ahead and will avoid engaging with something which contains elements of doubt.

It’s simply not possible to create a gift-wrapped change that will suit everyone. People create a story in their own heads to fill in the gaps and uncertainties so, in a large group, everyone may have a different expectation of the change which often doesn’t match up with what is really happening.

Uncertainty usually results in an emotional reaction, as we discussed in our previous podcast. When our expectations of certainty clash with the reality that change means uncertainty, our natural instinct is to see it as a threat.

As leaders, we need to look at ways to tackle that emotional reaction and get people to respond more rationally.

Richard and Paul revisit the ICE strategy: giving Information to reassure people about what we know and being honest about what we don’t; presenting Choices to help people gain more control over what lies ahead, which drives the shift from emotional to rational; and helping people to Engage so they become part of the decisions and solutions needed to shape the change.

By using this approach, you can encourage people to let go of their need for gift-wrapped change and to accept uncertainty as a natural part of the process of change.

Posted On June 6, 2018 By Richard Armeson In Change, Leadership, Podcasts, The question is /

How to be an influential leader: Choosing the best strategy for getting to ‘yes’

by Graham Field

In our working lives, most of us have come across someone who seems to be able to lead people easily.

Others want to follow them, and even when they don’t, the leader seems able to negotiate an effective agreement without too much trouble.

Two of the most common questions we are asked are: “How do I become an influential leader?” and “How do I increase my powers of negotiation?”

It is worth noting from the outset that true negotiation or influencing is not about manipulation. If manipulation is unethical and, potentially, bullying people into doing the things we want them to, negotiation and influencing is helping people get to the same place as us through motivating them to action, engaging their emotions and ensuring a real ‘win-win’ is achieved.

The Leader as Negotiator

Understanding the basics of negotiation is essential for any leader. Whatever stage you’re at as a leader, the following process will help you in any situation where you find negotiation being key.

Understanding ‘us’: The foundation for any negotiation is the ability for each party to understand the other. This seems such a simple statement to make, but think back to the negotiations you’ve seen where not enough has been found out about who’s being negotiated with, their values and their drivers. The leader as effective negotiator will always understand their counterpart, and will have answered the question “what information do I need about the other person to help make this a success?”
Understanding ‘what’: The basis of this stage is clear objectives: answering the questions “what do I want from this?” and “what do I have to get to meet my needs?” could reveal two separate objectives, but the leader understands why both are important. To ensure the ‘win-win agreement’ is reached, the same level of clarity is needed on both sides.
Let’s negotiate: At this stage, the leader will be creating the right environment for success, establishing rapport and drawing out the relevant information from both sides. Now the influential leader will start to come to the fore. The main question to be answered at this stage is “how can I ensure that we both get what we want from this?”
Let’s disagree: Disagreement is a present in nearly all negotiations, and at this stage the role is likely to complete the switch from negotiator to influential leader. Preferences for dealing with conflict will come into play and at this stage the move from ‘wants’ to ‘needs’ is most likely to take place. If it no longer looks like what is wanted is achievable, the answer to “what do I now need to get from this negotiation?” becomes the prime concern.
Let’s compromise (or I walk away): The leader as effective negotiator knows that this point may come – the time when compromise (giving something up in return for something) is needed or, if not forthcoming, this is the walk-away point. The most basic question here is “what am I willing to give up in return for what I need?”
Getting the win-win agreement: This is the reason for the negotiation – the stage where both parties get what they want, or at least part of it. Having reached this stage, the most obvious answer is “what do we do now?” and from, this formal arrangements and agreements are created.

The Influential Leader

Much has been written about powers of persuasion and influencing, more often than not in the context of selling. However, all leaders need to be able to develop themselves in this way – a requirement commonly missed if you’re not a ‘sales leader’. For instance, shaping the organisational structure and getting the buy-in of others, helping others to understand their role and how it supports your vision, getting support for innovative leaps – each and every one an opportunity to make the most of your influencing skill.

One of the greatest texts we’ve come across for understanding how influencing works is ‘Influence – Science and Practice’ by Robert Cialdini, and this research backed book highlights six clear influencing strategies that anyone can develop – and we’ve all seen them in action on a daily basis.

Here are six simple thoughts on how to develop yourself as an influential leader.

Reciprocation: people repay others who have done something for them – often with something of seemingly greater value. It’s a technique we see all the time: the next time you get given a ‘free book’ or a charity sends you an envelope with a ‘free pen’ be aware that the element of reciprocation is being put in to play here. The influential leader freely gives to others, commonly things of low personal value but of high value to others, and so reciprocation is born. Ask yourself “what could I give to others that costs me little/nothing but will have high value/impact for them?”
Commitment & Consistency: here the influential leader is aware that getting an ‘agreement in principle’ or a public commitment makes it easier for the person to follow through when called on at a later date. The power of getting ‘agreements in principle’ is often undervalued – getting a ‘yes’ at an early stage ensures support when it’s really needed so ask “how could I create more ‘yeses’ to increase the commitment of others?”
Social Proof: where you have gained the support of a number of people, their peers and colleagues are likely to follow suit just because they have seen others say yes. Every time you buy something, or do something, because a colleague/friend/family member has done it, you’re following social proof. Creating advocates for you ensures that others will come on board, so ask yourself “who would be my best advocates and how could they help me with others?”
Liking: does what it says on the tin! This is all about people buying people. Think about those around you who do things for people just because they were asked by someone they like and ask yourself “what are my most likeable qualities?” or “how do I develop more likeable qualities?” We all have them; sometimes it helps to make sure we keep working at them!
Authority: there are times when we all accept the words of others simply because they are giving us information from their specialist field. The influential leader understands this and knows the expertise they can trade on. This is not simply telling someone to do something because you’re the boss; it’s explaining something that you have a greater understanding of because of your background and training. So consider “what gives me authority?” and make the most of this where appropriate.
Scarcity: We see this one all the time: ‘Sale must end Monday’, ‘Last few available’. Whenever something appears to be limited, the scarcity principle kicks in. The influential leader knows this, understands the scarce resource that they bring with them and makes sure this principle is applied where necessary – because people want that ‘limited offer’. Understand “what do I have that is a rare commodity?” and think about how this could help your influencing style.

By following the negotiation process above, and developing your powers of persuasion you will be well on your way to becoming an influential leader – and to ensuring that win-win is around every corner.

Posted On May 31, 2018 By Rob Smith In Leadership /

What Would You Do? The launch of our management training resource

Last week’s official launch of What Would You Do? (WWYD) – our innovative new learning and development tool – was a resounding success, with half of the guests instantly arranging company demonstrations or further meetings.

Taking place in London on May 17^th, the launch event welcomed around 50 representatives from major organisations in a variety of sectors, including finance, retail, transport, health, food, law, housing, packaging and public services. It was also great to see representatives of multinational companies, as our vision is to roll the game out not just in the UK but also abroad.

The beauty of the launch event – and a big part of the reason for its success – was that WWYD is best appreciated when it’s played. It takes the form of a board game where participants aim to move up the board by getting points for correctly choosing the most appropriate answer to a variety of work-based dilemmas.

But, as those at last week’s event quickly realised, the game itself is really a subterfuge: it creates a safe environment in which people can reflect on and discuss common issues, sharing experiences and learning from each other, as well as committing to new behaviour. When played between peers, it helps a team to discuss options and best practice, and highlights individuals’ gaps in skills and knowledge, or their management potential. When played cross-functionally, it can highlight incongruities or inconsistencies between different departments and managers across a company.

Playing the game

What Would You Do? gives maximum impact for minimum cost. As outcome-focused behavioural change experts, the team at Thinking Focus created WWYD to enable organisations not only to train their managers effectively but also to drive long-term culture change. Psychological concepts are woven into the game and, when played enough, the scenarios, debate and decisions can turn into learned behaviours which are then applied in the workplace.

The game includes 200 cards, each of which pose a different scenario covering one of eight management topics, to give variety, breadth and depth. The scenarios are split into two types: those which are set against the timer and require quick and test emotional decision-making, and those which are open to debate and result in more logical and rational decisions. The questions are designed to be as ‘grey’ as possible in order to generate the most discussion. Although there are no right or wrong answers, points are awarded for preferred answers.

Teams of up to eight people play the game, overseen by a facilitator. The facilitator role is key to the game, expanding the discussion, offering alternative suggestions, and even pointing out that the best option may not be one of the answers, or it may be a combination of them. Different companies with different cultures will also vary in their choice of the best response. For the launch event, Rob, Rich, Ricky and Graham acted as the facilitators with different teams.

It was fascinating to see how the role and background of each of our launch attendees influenced their answers to the scenarios posed in the WWYD questions. The majority of participants at the launch work in L&D or HR roles, but some are managers within other departments. It led to some interesting and insightful debate – which is exactly one of the main objectives of the game!

It was also great to see people not just talking about what they would do in hypothetical situations, but actually what they have done in similar, real work-based scenarios. There was much nodding of heads and even ironic laughter when some of the dilemmas were read out – showing us that people not only related to the hypothetical situations, but had actually in some cases dealt with something very similar. And, interestingly, some said they would choose one answer, but when the situation arose in real life, they had actually done something different.

The response

The feedback from our guests was brilliant! Here are just a few of their comments:

“I like the simple approach that gives the opportunity for quite deep thinking and discussion.”

“It’s a good tool and catalyst to start conversations.”

“I like the flexibility of it, you can use it at all different levels, flex it to your own business. It’s as useful on the shop floor as it is in the boardroom.”

“It creates genuine conversations, not pseudo conversations.”

“I can’t compare it to anything else really. It’s very interactive.”

“It’s the discussion and the result that’s important.”

“An organisation needs to know the way their managers work things out, and ask: Do we want to keep doing it this way or does this show us that we need to change?”

Inspiration

The launch also heard from Sonia Belfield, Adient’s HR director for Northern Europe. She described how she inspired us to create WWYD and how it has been trialled across her organisation to great success.

She said: “Team leaders are the most fundamental people in our business because they manage the vast majority of people that we employ. For me, WWYD is about helping people to be able to have conversations that make them better managers.”

The facilitator is key

The role of the facilitator is critical to the game, enabling rich discussion between the players. In the wrong hands, people could just end up playing the game and not learning from it. That’s why we give guidance on selecting the right people in an organisation to act as facilitators, as well as offering facilitator training as part of the WWYD package.

Facilitator training takes approximately five hours, and offers guidance on how to make the most of setting the game up correctly and the dynamics of managing the gameplay in the best way possible.

There are some real subtleties about the scenarios, so facilitators need to be able to listen to the answers that are coming back and give reinforcement of any good answers. The training aims to give the facilitator the confidence to be able to deal with different conversations, as well as how to manage the players (for example, how do you deal with the person who doesn’t get involved, or the one who always waits until the others have answered?)

The game also includes a facilitator’s handbook, which includes a debrief of each scenario and offers suggestions for discussion.

Interesting questions

Our launch guests had a variety of questions about the thinking behind the game, and its application within the workplace.

But they also asked about various areas of development, some of which we are already working on, and others which gave us new ideas.

How do you keep the game up-to-date and relevant?

All the scenarios we have created are as valid today as they were 10 or 20 years ago, and they will continue to be so for years to come. But we are looking at adding scenarios based on other issues, such as diversity and inclusion.

We’re also keen to investigate the development of a digital version of the game and – directly prompted by a question at the launch event – will be looking at training facilitators online.

We also intend to create a facilitator community, where facilitators of WWYD can share experiences, issues and ideas with other facilitators from other organisations.

Does it fit in hand luggage on the plane?

This was quite possibly the most unexpected question of the day – although it’s very relevant to organisations with international offices!

The answer is that the fully-boxed version will only fit in the hold – and it’s robust enough to do so – but that flexibility over how the game is played means that the key pieces can easily be packed in to hand luggage.

And finally…

Well, what a great start! We’re now busy following up on all those requests for more information and demos, including some from organisations who weren’t able to attend the launch but are nonetheless intrigued by the benefits that WWYD could bring.

Why not contact us to see what all the fuss is about? Or read more about WWYD: how the game was created, the thinking behind it, and how it works in practice.

Posted On May 23, 2018 By Ricky Muddimer In Uncategorized /

Why do some people play the victim when faced with change?

Why do some people find it easier to play the victim card than to get on board with change?

Facing change can lead to some people playing the victim – refusing to engage, pointing out the problems in the plans, and not joining in with the rest of the team.

In our latest podcast, Rob and Paul discuss why change can often bring out victim behaviour – and what managers can do to tackle that response.

Playing the victim is the path of least resistance: you get attention for being the victim without having to do anything, and it doesn’t hold the associated risks of failure if you try something new.

Sometimes, victims seek out fellow victims to support their view and reinforce their position. They will collude to come up with reasons why the change is negative or won’t work.

In a situation where there are several victims, the group will often begin to dwindle as individuals get on board with change, and those remaining begin to wonder if they are in the wrong. One person is often the most dedicated victim and can be so negative that it puts others off agreeing with them even if they were feeling slightly negative.

Yet many victims don’t realise they’re doing it until they have done the same thing several times, or perhaps hear it coming from someone else. So often, victim behaviour needs to be challenged by an external factor.

How can you as a manager help these people?

Behaviour and language are key: you help people to understand the consequences of them continuing with their current pattern. Ask them how long they want to continue as they are and what they think is likely to happen as a result. For many people, this is all that’s needed for them to realise what they are doing and move on.

Ask questions of the victim to find out if they are deeply held beliefs or they’re just releasing frustration. If they fundamentally believe that things won’t work out, you have a bigger issue to address.

Tackle this behaviour by being consistent. Offer help to everyone involved in the change so they can move through the stages required as easily as possible. Make it clear that this support is on offer to the victim as well, showing that while they choose not to take part, they are refusing the help that everyone else is receiving.

The victim will either join in when they are ready, or they will eventually decide they are not going to engage at all and will remove themselves from that situation.

Posted On May 23, 2018 By Paul Hutchinson In Change, Leadership, Podcasts, The question is /

Do managers accidentally contribute to stress levels?

Are the best intentions of leaders accidentally stressing out the people they lead?

The ability for anyone to keep going in stressful times – that pool of energy that we have inside us that helps us to cope – has several names.

We might call it grit, resilience or hardiness, and it has been investigated by psychologists looking to understand why some people can cope better than others.

One of the most surprising things is that this capability is not fixed: it is something we learn and can be built up. Think of it like a large tank, like a water cooler or coffee urn. As things happen, we open the tap, and some of our resilience drains away, enabling us to cope with ebbs and flows of life. With practice and experience, we can learn to quickly fill up our tank, and even upgrade the tank size, making ourselves more resilient.

Research in the early 80s into hardiness identified the traits that help us top up the tank. Salvatore Maddi and Deborah Khoshaba identified three underlying beliefs or attributes that come together to create the pool of coping behaviours required. They called them the three Cs:

Commitment – This is all about being aligned to a purpose, having a belief in what you are doing
Control – a belief that you can influence your surroundings, make a difference to how events transpire
Challenge – that the struggles and pressures allow you to grow. This is as much from the bad things that happen as the good.

Increasing focus

This is where I think the problem lies. If you look at how leaders manage through times of change or when the ‘chips are down’, they become laser-like in their focus on what they want and how they can get it. That is normal. It is actually what negative emotions like fear and worry are designed to do: they reduce attention and focus it on the problem at hand. Really useful when the problem was getting away from something that might eat you!

However, in modern working life, this focus can cause them to do three things:

They focus on the ‘what’. What needs to be done, what they want, what they want others to do. This focus on the ‘what’ drowns out the ‘why’, removing the connections that help people maintain or rebuild purpose through the difficult times.
They take control. It is just easier for everyone concerned if a small group make all the key decisions; everything will get done faster. This is inevitable and probably the right thing to do for some key decisions, but it is never true for all decisions.
They only focus on the next problem. The conversation goes from one problem to the next, without ever taking stock of what has been done so far. It starts to feel like that whatever is done will not be good enough, no learning, no gratitude.

Building resilience

So, if you want to be a leader that builds resilience and not be a walking cause of stress then think about how you might be able to consistently stimulate the three Cs.

Connecting people to the ‘why’. Partly this is about starting every ‘what’ conversation with reminders of the ‘why’. However, to be successful at this you will have to help people make the connections between their role and the higher purpose of the team or organisation. Some people do this naturally for themselves, but you should not leave it to chance.
Create opportunities for people to take back some control. You don’t need to make all the decisions, so focus on the ones you need to make and give up the rest. If you need to, create choices for people so that they have a sense that they have a say in how this affects them, even if that means they get there in a less efficient way.
Stop and reflect. Remind the people around you how far you have come so far, and what that says about their skills and abilities. This might be building in time for formalised structured reviews, but it can be as easy as asking a question that creates a moment of reflection. Reminding people to think about their growth and learning will help them to build their resilience.

Just in case you think that the people around you just need to ‘man up’, then a word of caution. If you allow their resilience to drain away, they will burn out. This means that you need to pick up more of the responsibility, so you may be putting your own wellbeing on the line as well – unless you are lucky enough to have someone helping you recharge.

Posted On May 17, 2018 By Paul Hutchinson In Culture, Leadership /

Mental Health Awareness Week 2018 - stress in the workplace

Is there a topic that leaders and teams just never talk about?

We get asked this all the time. The answer is yes: mental health.

The thing is, mental health is often such a taboo topic that we don’t even realise that it is not being discussed, we treat it like it does not exist.

It does exist, and it effects businesses every day in subtle and often hidden ways. Research carried out by Mind (a UK-based mental health charity) identified that 1 in 5 people had called in sick because of stress in the workplace, and over half had resigned or considered resigning because of workplace stress.

If anything else had this impact on the bottom line of a business, there would be a project team and a war room!

So, as Mental Health Awareness Week (14-20 May 2018) is focused on stress this year, I want to talk about talking about it.

Stress, like all mental health issues, is not as easy to identify as physical illness. When someone walks into the office with the flu, that is easy to spot, so you can do something about it. When they walk in feeling so stressed they are not sure if they can get to the end of the day, you may have no idea – the clues can be difficult to spot.

This is one of the main reasons that when it happens to you, very quickly you believe that you are the only one; there must be something wrong with you. You are not – remember the research statistics: 50% of people have thought of quitting because of stress. This is why it is so important to ensure that mental health or stress or wellbeing, or whatever you want to call it, gets discussed. This is the first step to making things better.

I know this from personal experience. I have been part of that 50%, feeling like I was failing, feeling like I had no more to add. I was lucky though, I had managers and colleagues who were prepared to talk and, more importantly, were prepared to listen.

As I think back to those times, I appreciate that these were difficult conversations for them: they were terrified of getting it wrong or making it worse. Even so, they took time out and listened, talked, shared some of their own fears and worries, but mostly they helped me put my worries and fears into perspective and put plans in place to resolve issues, so I could move forward. They told me through their actions that they had my back.

At the heart of it all, they cared. They cared enough to have a conversation that they were not comfortable with. They cared enough to give someone else time when they were busy. They cared enough because they thought that one day they might need someone else to care about them. I am not sure I ever really thanked them enough, so I am left with the only other option, to pay it forward.

So, during this mental health awareness week, just talk about it.

Start the conversation, acknowledge the issue exists. If we can start to talk openly about stress in the workplace, then together we stand a chance of fixing it.

Posted On May 14, 2018 By Paul Hutchinson In Culture /

Why do some people take organisational change personally?

Dealing with any kind of change can bring out an emotional response in people – and when we get emotional, things get personal.

In this podcast, Rob and Paul discuss why some people take organisational change personally, and how thinking of ‘ice’ – Information, Choice and Engagement – will help managers thaw any frosty relationships with their people.

An emotional response to change is natural. It usually starts with shock and uncertainty before moving on to denial and feeling threatened. We only see the bad things and what’s being taken away from us.

These feelings can grow into resistance if left unaddressed and if we don’t feel that we have a choice in the process of change. If people feel they have no idea what’s going on, that uncertainty can very easily turn to an introspective feeling of unfairness, helplessness, despondency and loss of control. This often leads to people being negative, resisting change and sabotaging the process.

As a manager, it’s vital to lead your people successfully through change. Thinking of ‘ICE’ could help: Information, Choice and Engagement. Giving people information in answer to their questions about change will help to ease their uncertainty. But, because people who are feeling emotional won’t immediately process the information they’re given, it needs to be provided consistently and repetitively. Also think about who provides the information, whether that’s you as a manager or someone else.

Move as much choice back to your people, to give them control over details that affect them. For a start, give them a choice about whether they even want to be involved and, if so, to what degree.

Engage people as they go on the journey of change. There are thousands of things, from small details to larger activities, that need to happen for organisational change to take place, so engage people in what’s relevant and meaningful to them.

Posted On May 9, 2018 By Rob Smith In Change, Leadership, Podcasts, The question is, Uncategorized /

Why do some people think that managers are keeping secrets?

When senior managers drive change, they can get stuck between a rock and a hard place. On the one hand, they may not be able to share certain, sensitive information. But if they don’t give their workforce enough details about what’s happening, people will become dissatisfied, suspicious and unproductive.

In this podcast, Rob and Ricky discuss how and why this happens, and the impact that a growing perception that senior managers are keeping secrets can have on an organisation.

In the absence of any clarity or information about change in the workplace, people start to fill in the blanks. Sometimes, it’s with information that may be true – but more often than not, it’s massively assumptive and untrue.

There are many reasons why senior managers do not share information with their people. Some information is confidential or sensitive, or may be withheld because of the perceived reaction it would cause. Sometimes, managers are trying to protect their people.

During times of change, there will be people who embrace it and are proactive about asking questions. They’re a breeze to manage. But there will be others who start to fill in the blanks and – worse still – go recruiting others who are easily influenced by their opinions. Why do they do it? Because they are looking for meaning and certainty when they have a lack of information. They want that classic ‘comfort blanket’. This links to our previous podcast about why people look for evidence that supports their point of view.

Everyone is making assumptions: Employees are filling in gaps with information they don’t know to be true, and managers are deciding what information they think is relevant to their people.

So how does this impact the workforce? Effects can range from falling engagement levels and rising dissatisfaction to people asking difficult questions and spreading false information. Some employees will cause a fuss while others may withdraw into themselves. All of this can lead to a drop in productivity and efficiency.

What can senior managers do about it? It’s crucial to keep people informed and engaged, to tell them what’s going on and why. And involve people in the journey, especially the most cynical or critical ones!

Posted On April 25, 2018 By Rob Smith In Change, Leadership, Podcasts, The question is /

Welcoming a new change and development expert to our team

We’re delighted to welcome Graham Field to our team following recent strong growth at Thinking Focus.

Graham is an experienced consultant, facilitator and coach with more than 20 years’ experience in delivering a range of development and change programmes for organisations across the UK.

An advocate of encouraging people to develop simple, effective action plans, Graham turns learning into results, and will be a great asset to us as we continue our work with clients. He’ll also support the roll-out of our new gamified learning tool for management development, What Would You Do?

Graham’s career in the industry began in a retail bank, before working with organisations in a variety of sectors, including contact centres, the NHS and local government, manufacturing, FMCG, retail, health and leisure, hospitality, property services and charities. He has supported and developed all levels of staff, from front line, through team leaders, managers and project managers, to senior leaders and board members.

Highly skilled in one-to-one coaching, structured development programmes and team facilitation, Graham has developed programmes world-wide and is passionate about achieving measurable outcomes. He’s an expert in removing self-imposed limitations and organisational interference to unlock individual and organisational potential.

He says: “I’m delighted to be joining Thinking Focus at this exciting time in their development. Like them, I believe that development should be simple and easy to understand, and motivate participants to apply their learning on to their role. It can make a massive difference to the individual and, by default, to the organisation they work for.”

Thinking Focus director Ricky Muddimer says: “Graham’s approach to delivering people productivity solutions fits perfectly with ours, and his depth of experience within the industry means he’ll play a key role in driving Thinking Focus forward, continuing to build our reputation as one of the leading organisational change experts in the UK.”

Posted On April 20, 2018 By Paul Hutchinson In Uncategorized /

unconscious bias training has seen 8,000 Starbucks stores close for one day

Unconscious bias: The Starbucks dilemma

So Starbucks in America is closing all its stores for the day to undertake training on unconscious bias, following on from an incident in one of its stores.

Now, I am not going to comment or go into the incident itself – there are plenty of others doing that just fine. I am more interested in the role of unconscious bias in all this.

Unconscious bias refers to a bias in our decision making that is happening outside of our awareness. These biases are mostly helpful, but they can backfire on us, causing us to make inappropriate or just bad choices – such as the one that leads to Starbucks closing 8000 stores!

What is unconscious bias?

When people talk about unconscious bias they are actually talking about a whole range of different cognitive biases (and there are a lot), and specifically about the ones that lead to poor decisions. These could be biases we have around issues such as age, race, gender, sexuality or disability, but they can also just as easily be biases in the workplace around seniority, education or even the roles that we do.

These biases have been learned by each of us over time, based on our experiences and environments, and act as cognitive shortcuts, helping us to make decisions. They are formed in our heads as part of the process of us working out who we are.

We create our own identity by becoming part of a groups. I am not talking about joining the local whatever club, but rather the way we identify ourselves as being like other people in an informal grouping. To define the group, some people need to be in it (in-group) and so some people need to be outside it (out-group).

We slowly learn to appreciate all the good things that being in the group offers, while at the same time noticing all the reasons why we would not want to be in the out-group, ensuring that we have made the right choice. Each and every one of us is in lots of groups, and it is the mix of the groups that goes to the core of who we are. This all happens outside of conscious awareness, so when this small and subtle biases kick in, generally we have absolutely no idea.

The psychologist Jonathon Haidt uses the wonderful metaphor for the mind of an ‘unconscious’ elephant with a ‘conscious’ rider. The rider is trying its best to influence and nudge the elephant into doing the right thing, but really the elephant is in control, making decisions that the rider then needs to explain away. Because these decisions happen outside of awareness, often the rider does not even know they have happened, so will act as if this a rational, thought-through decision, when it may not be.

By now, you are probably thinking, “So what? This does not affect me,” – but the thing is, it affects all of us, all the time.

Unconscious bias and diversity

Let me give you an example: if you are recruiting, unconscious biases will play out in who you pick. Clearly, if one person can do the job and the other does not have the skills, you will make a rational choice, but when all other things are equal, then the decision is made by the ‘elephant’.

Over time these biases mean that we end up making the same decisions over and over again. This is one of the main reasons why many organisations struggle with diversity in their senior ranks.

The best teams and organisations require diverse thinking and decision making. We need leaders and managers who are making decisions not biased by their past, but made rationally about the organisation’s future. This is only possible when we acknowledge that everyone has unconscious bias, and without being aware of it, we can all make decisions that might not be in our, or our organisation’s, best interest.

Understanding the effects of unconscious bias does not stop it, but allows us to check our decisions, make allowances for the biases that we all have, and make better decisions. Starbucks thinks this is worth taking a day… Do you?

By the way, if you want to find out more about the unconscious biases you may hold, psychologist have developed a test. It is called an implicit association test, and it mixes up our views on different areas of bias, with language associated with good and bad.

By mixing up these different categories and then measuring the difference in how quickly we can respond these tests identify areas of automatic associations between mental representations. Or put it more simply, the test pokes below the conscious layer and gives us a glimpse of what we really think.

You can find these tests online, such as the set produced by the team at Project Implicit.

Posted On April 20, 2018 By Paul Hutchinson In Culture, Leadership /