Use Cialdini’s six weapons of Influence for the B2B arena to supercharge your sales skills and close deals like never before. Ricky Muddimer dives into Dr. Robert Cialdini’s six weapons of influence, tailored specifically for the B2B arena. Discover how understanding human psychology and building genuine trust can transform your sales strategy.
In today’s fast-paced business environment, the quest for productivity is relentless, but the path to unlocking it isn’t always obvious. Leaders and managers often juggle conflicting priorities and are distracted by new technologies, shifting market conditions, and the pressure to deliver results. However, true productivity doesn’t come from doing more; it comes from doing what matters and doing it well!
This article reveals the secret to highly productive teams and individuals by exploring three crucial components: Brilliant Basics, Distractors, and Accelerators. How you navigate these “three swim lanes” will determine whether you and your team make meaningful progress or simply spin your wheels.
“Sometimes you need to slow down, to speed up!”
You’ll discover how to sharpen your team’s focus on the fundamentals that drive success, eliminate the distractions that slow them down, and strategically leverage tools and innovations to accelerate performance. Drawing on real-world examples and actionable insights, this article will equip you with the mindset and tactics to lead your team to extraordinary results—without getting caught in the productivity traps that derail even the best intentions.
If you’re ready to unlock your team’s potential and achieve breakthrough performance, this is a must-read for you.
In the quest for highly productive teams, it’s essential to understand the interplay between three critical components: Brilliant Basics, Accelerators and Distractors. How you choose between them will make or break your, and your team’s, performance and productivity.
Brilliant Basics are the fundamental practices that lead you to success. They are the steps in a marketing funnel, an operational process, a project delivery or a sales process.
Following consistent steps leads to a desired outcome: an implemented project or a financial transaction.
Brilliant Basics are the repeatable steps that will, more often than not, achieve the desired outcome.
Distractors hinder your progress. They might be a lack of discipline in following your Brilliant Basics, a lack of attention to detail or a missed step in the process.
Or they could be a mindset. You convince yourself it can’t be done or there’s a better way, or you become bored and switch off.
There may also be someone or something redirecting your focus. Your boss might ask you to look into something, a competitor might unexpectedly make a move in the market or trading conditions might change. Distractors feel like swimming against the tide—expending effort without making headway.
Accelerators are enhancements we hope will boost performance. They could be new technologies, innovative methods or strategic initiatives that accelerate teams’ progress toward their goals.
The challenge is assessing whether they could become a distractor, taking you off task and away from your brilliant basics.
Several traps derail even the best-laid plans:
I coached a leader in the U.K. healthcare sector whose many priorities were limiting their productivity. So, we used the swim lane analogy to simplify things. We clarified their goals, understood each one’s importance, and categorised tasks and activities into three lanes:
In this leader’s case, there were plenty of distractions, and their boss was a magpie, constantly asking them to look into something shiny and new.
First, we focused on their boss. The need to please or fear of saying no to authority can be a real problem. How could the leader build a story of impact and consequences to make saying no easier?
Coaching upwards helps leaders understand internal conflicts and compromises and their impact on their team and organisational goals. Through this process, my coachee gained a clear perspective on what matters and what is impactful. They defined a plan to eliminate, mitigate or delegate distractors so they could focus on their key deliverables—their brilliant basics.
My key learnings over the years are:
In another example, our business built and delivered a sales leadership program for a global med-tech company. They had installed the latest CRM system; however, resistance was causing low adoption, so leadership requested a training program.
It became evident that the “why” was missing—the sales teams believed the new program was meant to monitor them, while the business wanted the sales team to see how the CRM could be an accelerator for all.
But right then, the CRM wasn’t an accelerator but a huge distraction. We helped the sales leaders understand the relationship between basics, distractors and accelerators. We focused on the basics and how they could use them to help their teams be brilliant.
“Excellence is doing ordinary things extraordinarily well.” —John W. Gardner
In the second example above, we asked the med-tech sales team to define their sales process’s key activities and tasks. They quickly identified things that added no value, like spending time on customers with no intention of buying and not spending enough time with customers who could or might buy.
The penny dropped for them as they realized the importance and significance of CRM—to them! It could help them determine which opportunities were worth pursuing, track all their activity and ultimately determine how best to spend their time.
The secret lies in knowing what creates value—your outcomes. Focus on what inputs create the outputs that lead you to your desired outcomes.
Jim Collins, author of Good to Great, suggests working out what you’re good at and focusing all your energy on that. He calls it the ‘hedgehog principle’. Brilliant Basics are your hedgehog; focus on perfecting them first and foremost.
Senior professionals can drive their teams toward exceptional performance and success by refining the basics, mitigating distractors and strategically leveraging accelerators.
This article first appeared on Forbes.com on 26th June 2024
Ricky has been a regular contributor to the Forbes Councils since 2023, where he shares his perspectives on all things leadership, change, culture and productivity, all with Thinking Focus’ unique perspective on metacognition, or as we prefer to say, thinking about thinking.
Have you just landed your first managerial role, or are you looking to refresh your leadership skills?
Our “New Manager Playbook” is your ultimate guide to starting strong and steering your team to success! Ricky Muddimer shares our expert strategies, which cover everything from setting the right tone and fostering collaboration to unlocking your team’s full potential.
Essential skills for new managers Strategies for building trust and respect Tips for evaluating and adjusting team dynamics Techniques for enhancing team performance Whether you’re navigating your first managerial role or managing a new team, our playbook provides actionable insights and practical tools to make your leadership journey a triumph. Download now and transform your managerial challenges into opportunities for growth and success!
Organisations often view training programs as quick fixes for performance issues, expecting immediate returns on investment. However, this perspective overlooks the complexities of learning and development. Training alone cannot address multifaceted organisational challenges without alignment with the organisation’s culture, systems, and leadership practices.
This article explores the limitations of relying solely on training as a solution and emphasises the need for a comprehensive approach that includes leadership involvement, ongoing support, and a culture that fosters continuous learning.
When we engage with learning and development teams in organisations, the most common question is, “How will you measure the impact of the intervention? To which we reply, “How do you measure it now?”
Learning & Development Teams are typically deferential to the major operational business units; they serve the company by understanding and closing the capability gap. The problem is that businesses like to measure impact, but measuring learning impact is far from easy.
Measuring ROI is understandable; of course, everyone wants to see their investment pay off, but the issue is when only Learning and Development are accountable, you leave the outcome to chance. Why? Because the puzzle is more complex.
When managers and leaders position training as the panacea for organisational challenges yet point fingers at these programs when performance falls short, they overlook a critical piece of the puzzle: their role in the learning transfer process.
This contradiction underscores a broader corporate culture issue, revealing misplaced expectations and a misunderstanding of how learning effectively translates into improved job performance.
Firstly, there’s an overarching tendency to overestimate what training can achieve in isolation. This optimism, while initially seeming beneficial, sets the stage for disappointment.
No matter how comprehensive, training can only singularly address multifaceted organisational issues by reinforcing post-training support. This support includes coaching and mentorship, opportunities for practical application, and a culture that encourages reflection and continuous learning.
I have been on many courses in my corporate life, and rarely, if ever, have I been sat down with before or after any intervention to ensure that the thousands invested in me will pay off.
When my manager didn’t take the time or, at its worst, even talk about the intervention, the message I got was that it wasn’t important and any post-learning activity was down to me. The manager effectively says it is unimportant or they don’t care. That is leaving the outcome to chance!
Moreover, the alignment—or lack thereof—between training programs and an organisation’s strategic goals can significantly impact their effectiveness.
Training initiatives not tailored to an organisation’s specific needs and culture are less likely to yield meaningful outcomes. Leaders play a crucial role in ensuring that training is not just a box-ticking exercise but is genuinely relevant and integrated into the organisational strategy.
The environment where employees apply their new skills also plays a crucial role. A supportive work climate and a clear understanding of the training’s relevance to their positions can significantly enhance the transfer of learning. Conversely, an environment that lacks these elements can stifle the application of new skills, no matter how excellent the training intervention.
Accountability and measurement are also often needed in the equation. With clear mechanisms to track the application of learning and its impact on performance, it’s easier to blame the training when expectations are unmet. This approach overlooks the necessity of a supportive infrastructure that facilitates the transfer of learning.
Lastly, the psychological aspect of cognitive dissonance, where leaders believe in the power of training but find it easier to blame it for failures, highlights a disconnect and, for me, deflection away from them. They absolve themselves and their crucial role in the learning transfer. It points to a need for a more nuanced understanding of how training, organisational culture, and leadership practices intersect to impact learning and performance.
The solution lies not in devaluing training but in recognising its place within a broader system of continuous learning and support. Leaders must shift their mindset from viewing training as a standalone solution to seeing it as part of a comprehensive strategy that includes their active involvement.
Leaders and learners need a shift in mindset; move away from viewing training as a one-off event, a tickbox. Everyone needs to see it as part of a continuous learning journey.
Learning is not or ever will be a silver bullet; it cannot be effective without alignment with the organisation’s culture, systems, and leadership practices.
Leaders and learners need to establish clear objectives for their training, understand how training aligns with organisational goals, provide ongoing support for learners, and implement mechanisms to measure and reinforce the application of new skills in the workplace.
Line managers should spend time with their people ahead of any development intervention to articulate:
Arguably, post-intervention clarity and support are most vital. Line managers should ask their people to reflect with purpose; this means reviewing to identify areas that might still need attention and having a call to action for how they will apply their learning. After all, if my boss is interested, this must be important!
I can hear managers and leaders raising their eyebrows as they read, shouting, “Does this guy not realise how much we have to do?” They will argue they don’t have the time to spend this time with their people. What they fail to realise is that they are already spending that time addressing the shortcomings and issues that arise from a lack of confidence or competence due to poor follow-through, practice, reflection and application.
Training ROI only comes if the employee, managers and learning teams combine with a unified approach.
This article first appeared on Forbes.com on 25th March 2024
Ricky has been a regular contributor to the Forbes Councils since 2023, where he shares his perspectives on all things leadership, change, culture and productivity, all with Thinking Focus’ unique perspective on metacognition, or as we prefer to say, thinking about thinking.
Psychological safety is the cornerstone of high-performing teams and thriving workplaces, enabling open communication, creativity, and innovation. However, even well-intentioned leaders can unknowingly erode this environment through specific actions or habits. Whether dismissing feedback, micromanaging, or prioritising results over relationships, these behaviours can stifle collaboration and suppress team morale. The resulting impact isn’t just limited to strained relationships—companies face diminished learning, reduced creativity, and a decline in overall productivity. This article dives into the subtle ways leaders may undermine psychological safety and provides actionable insights to help leaders foster an atmosphere of trust and openness where employees feel empowered to contribute and take risks without fear of judgment.
The concept of psychological safety is pivotal in today’s corporate environment, as highlighted by Amy Edmondson’s influential work The Fearless Organization. While its benefits are clear—fostering innovation, engagement and a no-blame culture—leaders often hinder the implementation.
Psychological safety creates a corporate culture that values transparency and sees mistakes as learning opportunities. It encourages individuals to voice concerns and share ideas freely, which is crucial for driving forward-thinking and innovation.
Consider the alternative: a culture of fear and shame that drives problems underground, misses learning opportunities and increases the risk of systemic issues. It is human nature to avoid looking foolish and being shunned. So mistakes are hidden and we let things slide.
In the late ’70s and early ’80s, the global aviation industry faced substantial safety issues, declining consumer confidence and air travel numbers. They had little choice but to tackle their safety issues head-on. This required airlines to come together with a common goal to make everyone who flies as safe as possible.
Introducing a nonpunitive reporting policy required pilots to share incidents and near misses within an agreed timeframe. This policy was pivotal to improving standards, making air travel one of the safest forms of travel.
Businesses now see psychological safety as a beacon for high engagement and empowerment, unlocking hidden potential while making an environment less risky. This pursuit is admirable and noble, but it needs the courage and conviction of leaders to see it through. It is also a journey, not a destination.
Teams constantly change, and therefore, dynamics shift. Our primal responses see new people as threats, unknown entities that cause uncertainty and anxiety. Much of this is subconscious, so we might not even realise it’s happening. When you add in internal competition, ego and misaligned goals, the cracks soon appear, and performance levels drop.
Egotistical leaders who place their needs above the group destroy psychological safety. Their obsession with winning causes people to feel unsafe. A more selfless leadership focused on performance—that faces the facts, sharing thoughts, good and bad—can lead to a better future.
How leaders react is crucial, too. When things happen, is their response disproportionate? Or are they balanced, calm and methodical? The personal pressure level will determine a leader’s response, and their feelings can influence whether it’s in proportion.
The leader’s intent may be to tackle the challenge a-on, embrace the learning opportunity and come together to work through it. However, add in the complexity and demands from boardrooms, stock markets, media and the workforce, and that intent may waver. The scale and nature of these pressures can easily bias any leader’s decision-making.
How leaders intellectually spar with their people can be dangerous. It can be healthy to stretch, test and explore with their people, but if they have to “win” the argument, they will likely intimidate their people, who will probably then stay in their lane and play it safe.
I sympathise with those in public roles who are particularly susceptible to this; the risk of failure is so high personally and professionally that adopting a psychological safety culture, while intellectually sensible, can be risky as mistakes and failure are spun in the public eye by the press with a witch hunt as they demand someone to be held accountable—that’s not conducive to psychological safety and definitely a need for strong leadership.
The absence of psychological safety causes decline, whether it be an existential problem that causes the leader’s downfall or a slow decline.
Without learning and growth, people don’t innovate, take risks or be creative. People who previously felt safe can now feel exposed and seek new opportunities elsewhere, which means losing talent and recruiting becoming harder.
Employees can become less engaged and feel undervalued, marginalized and underappreciated, so delivering organizational goals becomes much more challenging.
Increased stress and anxiety directly impact decision-making. People play it safe, looking for ways not to lose instead of playing to win. Playing to win means being prepared to lose, but knowing failure means learning and growth. In other words, you either win or learn.
The irony is that a psychologically safe culture surfaces issues and allows for debate, discussion, shared learning and more collaborative problem-solving. All of which raise standards across an organization, decreasing risk and driving up performance.
The alternative to psychological safety doesn’t bear thinking about; a false harmony pervades, and blind spots grow. It makes no sense only to hear what you want to hear; the reality is that bear traps are lying in wait!
Psychological safety doesn’t guarantee a worry-free journey, but the issues can be in plain sight, and your people will be more likely to want to be a part of the solution.
It takes real effort to remain rational and calm when things around you are failing. However, we can train ourselves to look for the learning in the chaos over time. But you must fight your body’s natural fight or flight response, develop strong self-talk and create a narrative that finds the learning once you let the emotions dissipate.
As Kipling said, “If you can keep your head when all about you are losing theirs and blaming it on you; If you can trust yourself when all men doubt you but make allowance for their doubting too; If you can wait and not be tired by waiting.”
Being human means making mistakes. Being superhuman might just mean having the courage to embrace and learn from them.
This article first appeared on Forbes.com on 27th February 2024
Ricky has been a regular contributor to the Forbes Councils since 2023, where he shares his perspectives on all things leadership, change, culture and productivity, all with Thinking Focus’ unique perspective on metacognition, or as we prefer to say, thinking about thinking.
Purpose: why your success depends on it dives into the concept of purpose and its critical role in driving success both personally and professionally.
Discover how understanding and aligning with your purpose can transform your approach to work, motivate teams, and lead to remarkable achievements.
Have you ever wondered if there’s more to your job than just tasks and deadlines?
Uncover the power of purpose and how it can turn routine into passion, driving you and your team towards success.
Journey to Success: Follow my journey as a Manager, where starting from scratch with a new team, we achieved our annual goal in just ten months. Learn how a clear purpose and a compelling vision inspired my team to overcome challenges and exceed expectations.
Purpose is our driving force; it’s why we do what we do. From global charities like Oxfam to iconic brands like Coca-Cola, we explore how purpose fuels dedication and inspires contributions beyond the ordinary. Discover why purpose is a frontline manager’s secret weapon for motivating teams, making strategic decisions, and fostering a culture of resilience and productivity.
You will gain practical tips and strategies for embedding purpose in your leadership style. Learn how to articulate a vision that resonates, recruit team members aligned with your mission, and continually reinforce the importance of purpose in achieving organizational goals.
Dive into our latest video, “Rock Stars vs Superstars: The Secrets to Managing Stellar Talent and Building Unstoppable Teams!” For Every Leader and Manager.
This video is a must-watch for every leader and manager seeking to understand and nurture their team’s diverse talents. Learn about the unique attributes of Rock Stars – the dependable, consistent performers who form the backbone of your team, and Superstars – the ambitious, visionary change-makers driving innovation.
Ricky explains how these two types of performers can transform the dynamics of your workplace. Join Us on This Enlightening Journey!
Don’t miss out on this opportunity to transform your approach to team management. Watch now, and let’s rock and roll towards a future where every member of your team shines brightly!
Remember, understanding and nurturing your Rock Stars and Superstars is key to creating a universe where every star shines.
Inspired by the book Radical Candor by Kim Scott
Learn how to focus on your goals and why your work goals must pass this test.
In this video, we unpack the holy trinity; the secret to focusing on your goals is the ‘what’, ‘why’, and ‘can I’. These are three hugely important components of any goal. Without these three solid foundations, you will learn how weak your goals are a major issues and how you are leaving the success of you and your team to chance.
Get your holy trinity in check, and you will not only make your planning more effective but also significantly increase your likelihood of success.
Look out for a terrible joke, too; my apologies! What are you waiting for?
Dive in and learn how to make your goals more robust.
Why do people lie at work? The answer is we all lie, be that to others and ourselves, though we don’t (always) mean to lie.
What is happening?
In this video, we unpack workplace discussions and why they often lead to mistrust and dissatisfaction. We are all fallible, but why do we unintentionally lie at work? Why do we convince ourselves that something is true when it just ain’t so? Tune in to discover the world of confabulation and how to mitigate its impact in the workplace.
In today’s intricate world, decision-making and learning often occur in ambiguous contexts where clear-cut answers are rare. This article delves into the complexities of navigating these “grey areas,” emphasising the importance of critical thinking, ethical reasoning, and adaptability. It highlights how social contexts and cultural influences shape our perceptions and decisions, underscoring the need for continuous learning and cultivating environments that encourage open dialogue and diverse perspectives.
Not all lessons are black and white in the vast expanse of learning and development. Much of what we learn, especially in leadership, management and personal growth, lies in grey areas—complex, nuanced and often without clear-cut answers.
How, then, do you train and develop your people to work in the grey zones when a flowchart, manual, process, or, dare I say it, artificial intelligence (AI) can’t cut it? Not yet, at least.
Serendipity piqued my curiosity, leading me into the world of social learning theory.
When a global automotive manufacturer challenged my company to think differently and to look at a learning problem from another perspective, we had to embrace the opportunity.
The challenge was to address a development gap in their frontline people managers; while skilled and competent in the technical and process aspects of the role, they needed to be more effective in their soft skills. The need was to be able to have impactful people conversations that changed behavior. Challenges where the stock answer is “It depends” are not the happy place for managers who would sooner fix a technical issue than talk to their people. Of course, there were operational constraints and budgetary limits, too.
We train, develop and coach people worldwide for some of the biggest brands, but this needed a new solution, something like gamification. At that time, it was not at all in our sweet spot. So we set about doing our research.
We created a dilemma game for them, one that blended four distinct components:
Players shared more than we ever imagined, and managers grew, not just in learning but in recognising that they are not the only ones who struggle. Additionally, they built an internal support network they can talk to when needed.
Social learning is at the heart of understanding how we navigate the grey areas.
Psychologist Albert Bandura, professor emeritus of social science in psychology at Stanford University, popularised the theory. Bandura suggests that people learn from one another via observation, imitation and modelling.
One of Bandura’s most famous experiments, the Bobo doll study, demonstrated how individuals, particularly children, learn and replicate behaviours they observe in others.
This fundamental concept illuminates the significant impact of environmental and social influences on our learning processes and decision-making abilities. Where you work and who you work with significantly impact what you learn.
From early childhood, our learning is deep-rooted in observation. We watch the actions of those around us—our parents, teachers, and peers—and see the consequences of those actions.
This observational learning extends beyond mere replication of behaviours. It involves understanding the outcomes of actions and adjusting our behaviour in response.
When we witness positive results, we are encouraged to mimic those actions. Conversely, adverse outcomes might deter us but can also pique curiosity and imitation under certain circumstances.
This dynamic interaction with our environment shapes our understanding of the world, especially in areas where the answers could be more straightforward.
The grey areas of decision-making and ethics represent a significant challenge for personal development and professional training. These are the domains where right and wrong are not easily discernible, where the ethical, practical and effective course of action might vary depending on context and perspective.
Training individuals to navigate these complexities requires a sophisticated approach beyond traditional didactic methods. How you get an answer becomes a more important skill than knowing the answer.
Creating realistic and contextual situations for discussion and exploration is critical. By simulating real-life scenarios that present ethical dilemmas or complex decision-making situations, learners can engage in critical thinking, explore different outcomes and consider the implications of various actions.
This experiential learning approach encourages individuals to reflect on their values, the influence of their actions on others and the broader societal implications.
Our peers and the culture we are a part of play crucial roles in shaping our responses to grey areas. The social norms, values and behaviours are prevalent in our immediate environment influence our perceptions of what is acceptable or desirable.
This social context can either reinforce positive behaviors or perpetuate negative ones. Recognizing the power of social influence is crucial for both learners and educators, as it highlights the importance of fostering positive, supportive and ethical communities.
Moving Toward A Future Of Informed
Training for the shades of gray requires an emphasis on critical thinking, empathy and ethical reasoning. It involves cultivating an environment where questioning is encouraged and diverse perspectives are valued.
By leveraging social learning principles, educators and leaders can create more nuanced training programs that prepare individuals not just to choose between black and white but to navigate the vast spectrum of grey created by current levels of uncertainty with confidence and integrity.
What Would You Do? helps cross-functional groups surface common issues and performance gaps through social learning, gamification, group coaching and psychological safety. You can learn more here.
In a complex and nuanced world, navigating the grey areas is more crucial than ever. Understanding and applying social learning principles can better prepare us and others to make informed, ethical and impactful decisions.
By observing, discussing and reflecting on the multifaceted outcomes of our actions, we grow as managers and leaders, ready to face the challenges of tomorrow with wisdom and compassion.
This article first appeared on Forbes.com on 15th April 2024
Ricky has been a regular contributor to the Forbes Councils since 2023, where he shares his perspectives on all things leadership, change, culture and productivity, all with Thinking Focus’ unique perspective on metacognition, or as we prefer to say, thinking about thinking.
