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How to Build Your Culture – The Culture Advantage

Posted On September 25, 2025 By Ricky Muddimer In Blog, Culture, Engagement, Psychological Safety, Trust, Video /  

Culture, an intriguing concept, holds the transformative power to shape how people come together to achieve a shared goal. While it may be intangible, the impact of a highly engaging and empowering culture is palpable, just as the toxicity of a culture can be felt.

It’s essential to recognise that culture is a mirror of our values and behaviours, a barometer of how we treat each other, and how we act when no one is watching. It’s the essence that makes a team or business unit appealing to someone.

There is no right or wrong culture; it is the one that best suits the individuals within the team. I know people whose values conflict with a team culture and have moved on as a result. I have known people who feel so uncomfortable, bordering on unhealthy, working in a culture, yet they stick it out. In my early career, I changed organisations and felt so uncomfortable that I considered leaving on several occasions; however, I quickly moved to another branch and felt completely different. It’s funny how one leader can make you feel so uncomfortable and another make you feel so wanted.

This webinar is all about culture, where you will: Learn four different types of culture, Discover what makes culture toxic, Understand why culture matters, and what high-performing cultures have in common.

Leave with five practical steps for a high-performing culture.

Your speakers are: Graham Field and Ricky Muddimer, Leadership and Culture experts, helping organisations build high-performing teams.

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