What if the real reason your deal is stuck… isn’t the customer?
In this episode, Ricky and Paul challenge a common assumption in sales: that stakeholder mapping is only about the external buying group. In reality, misalignment often starts internally.
We explore why progress slows when:
- Internal agendas aren’t understood
- Assumptions replace real relationships
- Stakeholder mapping is done superficially — or not at all
You’ll see how effective stakeholder mapping goes beyond boxes on a slide and becomes a strategic alignment tool.