Social learning and the 70:20:10 model

Social learning is about the way we learn, while the 70:20:10 model concerns where we get our learning from. Both are linked and relevant, we think, to the work that we do at Thinking Focus, so we thought we’d take a closer look at them.

The social learning theory first formulated by Albert Bandura in 1977 shows that we learn best by imitating the behaviour and actions of others. It’s all about people learning from each other; picking up new skills, ideas, opinions and experiences from those around them.

This applies equally to learning in the workplace. Think about it: where do you feel you have learnt most of what you know? During formal education? Or from your own experience and the insights of your colleagues?

Social learning in the workplace is about interacting with others through good communication, knowledge sharing, discussion, collaboration, and being transparent about what you’re doing and why. Colleagues can help each other, either explicitly or tacitly, to understand ideas, experiences, systems, methods and processes. Yet most of us come into work with the rules set that tells us to do exactly the opposite, work it out on your own, don’t share, don’t copy other people’s work. These are the learning rules that schools operate by.

Most L&D professionals are familiar with the 70:20:10 model proposed by Charles Jennings. In fact, it has become a standard part of discussion regarding learning and development processes in the workplace. The model evolved from a report in the 1980s which analysed a survey of 200 senior managers. It found that they reported that 70% of what they knew had been learnt on the job or through experience, 20% had come from social interaction with other people, and just 10% had been learnt through formal education.

Although there’s been some criticism of the 70:20:10 model, some of which we agree with, we nevertheless think it’s useful in showing the rough proportions of experience, social interaction and education needed for learning. It does broadly tell us is that, to meaningfully and effectively learn new things, your experience and the input and experience of people around you is the most important thing. Social learning does tend to fit into 90 per cent of this model.

It’s all a great starting point for reflecting on how individuals within your workforce learn and what the best ways therefore might be for their personal development. It can be used as the basis for a wider L&D strategy that can have far reaching effects on the culture and mindset of the organisation as a whole.

At Thinking Focus, we recognise that we essentially offer the 10 per cent ‘formalised learning’ part of the Jennings model, but we do so as the basis for encouraging people to behave in the 20 per cent of the Jennings model by interacting with people, and to share the 70 per cent, their experience and knowledge.

In our coaching sessions and training workshops, and through our learning resources such as the Strategy Wall and our management development board game What Would You Do?, we are encouraging behaviours that enhance social learning. We create environments where the group learn from other and teach each other, generating conversations and giving people the tools to go and do the 20 per cent in real life. We are highlighting the untapped knowledge and experience that people could access from their colleagues.

We encourage meaningful face-to-face discussion and debate. We offer formalised learning elements and use them to highlight, encourage and create social learning by developing skills and behaviours that cause peer-based learning and self-reflection.

Posted On April 5, 2019 By Ricky Muddimer In Article, Blog, Coaching, Continuous Improvement, Culture, Mindset, Psychological Safety, Trust /

Thinking Focus shortlisted in Learning Awards

Thinking Focus has been announced as a finalist in the Learning Awards 2019, a prestigious celebration of outstanding achievement in workplace learning and development.

The company, which was founded in 2016, was among hundreds of entries from companies across the world, and is vying for the title of Start-Up Learning Provider of the Year alongside five other organisations based both in the UK and abroad.

Ricky Muddimer, a director at Thinking Focus, said: “We’re delighted to be shortlisted in the Learning Awards and to be recognised for our achievements since setting up the company just over two years ago.

“The last couple of years has seen Thinking Focus win 49 new clients, work on assignments in 12 countries and across 21 sectors, and meet, work with and develop well over 2,000 interesting and inspiring people. We’ve also taken on our first employee, produced a book and created a gamified learning product called What Would You Do? which helps develop managers in a way that makes learning stick.

“But what gives us the biggest buzz of all is seeing how our work delivers impact, and hearing our clients report fantastic results.”

Run by the Learning Performance Institute, the Learning Awards are a leading event in the learning industry, and recognise outstanding examples of high standards, best practice, innovation and excellence in the corporate L&D sphere. Around 400 people will attend the glittering presentation evening at the Dorchester Hotel, London, in February next year.

Thinking Focus are people productivity specialists who work with organisations around the world to unlock productivity, implement change and deliver sustainable results. Using a flexible and practical tools-based approach, combined with their proven psychology-based methodology, they focus on developing growth mindsets to enable people to think and work differently, and to help them define a clear and shared vision.

Ricky added: “We’re so proud that our hard work, innovation and growth has been recognised in these prestigious awards, and would like to thank all those who have helped, inspired and supported us: We couldn’t have done it without you.”

Posted On October 25, 2018 By Paul Hutchinson In Article, Blog, Change, Coaching, Continuous Improvement, Culture, High Performing Teams, Leadership, Management, Mindset, Productivity, Psychological Safety, Trust /

What Would You Do? The launch of our management training resource

Last week’s official launch of What Would You Do? (WWYD) – our innovative new learning and development tool – was a resounding success, with half of the guests instantly arranging company demonstrations or further meetings.

Taking place in London on May 17^th, the launch event welcomed around 50 representatives from major organisations in a variety of sectors, including finance, retail, transport, health, food, law, housing, packaging and public services. It was also great to see representatives of multinational companies, as our vision is to roll the game out not just in the UK but also abroad.

The beauty of the launch event – and a big part of the reason for its success – was that WWYD is best appreciated when it’s played. It takes the form of a board game where participants aim to move up the board by getting points for correctly choosing the most appropriate answer to a variety of work-based dilemmas.

But, as those at last week’s event quickly realised, the game itself is really a subterfuge: it creates a safe environment in which people can reflect on and discuss common issues, sharing experiences and learning from each other, as well as committing to new behaviour. When played between peers, it helps a team to discuss options and best practice, and highlights individuals’ gaps in skills and knowledge, or their management potential. When played cross-functionally, it can highlight incongruities or inconsistencies between different departments and managers across a company.

Playing the game

What Would You Do? gives maximum impact for minimum cost. As outcome-focused behavioural change experts, the team at Thinking Focus created WWYD to enable organisations not only to train their managers effectively but also to drive long-term culture change. Psychological concepts are woven into the game and, when played enough, the scenarios, debate and decisions can turn into learned behaviours which are then applied in the workplace.

The game includes 200 cards, each of which pose a different scenario covering one of eight management topics, to give variety, breadth and depth. The scenarios are split into two types: those which are set against the timer and require quick and test emotional decision-making, and those which are open to debate and result in more logical and rational decisions. The questions are designed to be as ‘grey’ as possible in order to generate the most discussion. Although there are no right or wrong answers, points are awarded for preferred answers.

Teams of up to eight people play the game, overseen by a facilitator. The facilitator role is key to the game, expanding the discussion, offering alternative suggestions, and even pointing out that the best option may not be one of the answers, or it may be a combination of them. Different companies with different cultures will also vary in their choice of the best response. For the launch event, Rob, Rich, Ricky and Graham acted as the facilitators with different teams.

It was fascinating to see how the role and background of each of our launch attendees influenced their answers to the scenarios posed in the WWYD questions. The majority of participants at the launch work in L&D or HR roles, but some are managers within other departments. It led to some interesting and insightful debate – which is exactly one of the main objectives of the game!

It was also great to see people not just talking about what they would do in hypothetical situations, but actually what they have done in similar, real work-based scenarios. There was much nodding of heads and even ironic laughter when some of the dilemmas were read out – showing us that people not only related to the hypothetical situations, but had actually in some cases dealt with something very similar. And, interestingly, some said they would choose one answer, but when the situation arose in real life, they had actually done something different.

The response

The feedback from our guests was brilliant! Here are just a few of their comments:

“I like the simple approach that gives the opportunity for quite deep thinking and discussion.”

“It’s a good tool and catalyst to start conversations.”

“I like the flexibility of it, you can use it at all different levels, flex it to your own business. It’s as useful on the shop floor as it is in the boardroom.”

“It creates genuine conversations, not pseudo conversations.”

“I can’t compare it to anything else really. It’s very interactive.”

“It’s the discussion and the result that’s important.”

“An organisation needs to know the way their managers work things out, and ask: Do we want to keep doing it this way or does this show us that we need to change?”

Inspiration

The launch also heard from Sonia Belfield, Adient’s HR director for Northern Europe. She described how she inspired us to create WWYD and how it has been trialled across her organisation to great success.

She said: “Team leaders are the most fundamental people in our business because they manage the vast majority of people that we employ. For me, WWYD is about helping people to be able to have conversations that make them better managers.”

The facilitator is key

The role of the facilitator is critical to the game, enabling rich discussion between the players. In the wrong hands, people could just end up playing the game and not learning from it. That’s why we give guidance on selecting the right people in an organisation to act as facilitators, as well as offering facilitator training as part of the WWYD package.

Facilitator training takes approximately five hours, and offers guidance on how to make the most of setting the game up correctly and the dynamics of managing the gameplay in the best way possible.

There are some real subtleties about the scenarios, so facilitators need to be able to listen to the answers that are coming back and give reinforcement of any good answers. The training aims to give the facilitator the confidence to be able to deal with different conversations, as well as how to manage the players (for example, how do you deal with the person who doesn’t get involved, or the one who always waits until the others have answered?)

The game also includes a facilitator’s handbook, which includes a debrief of each scenario and offers suggestions for discussion.

Interesting questions

Our launch guests had a variety of questions about the thinking behind the game, and its application within the workplace.

But they also asked about various areas of development, some of which we are already working on, and others which gave us new ideas.

How do you keep the game up-to-date and relevant?

All the scenarios we have created are as valid today as they were 10 or 20 years ago, and they will continue to be so for years to come. But we are looking at adding scenarios based on other issues, such as diversity and inclusion.

We’re also keen to investigate the development of a digital version of the game and – directly prompted by a question at the launch event – will be looking at training facilitators online.

We also intend to create a facilitator community, where facilitators of WWYD can share experiences, issues and ideas with other facilitators from other organisations.

Does it fit in hand luggage on the plane?

This was quite possibly the most unexpected question of the day – although it’s very relevant to organisations with international offices!

The answer is that the fully-boxed version will only fit in the hold – and it’s robust enough to do so – but that flexibility over how the game is played means that the key pieces can easily be packed in to hand luggage.

And finally…

Well, what a great start! We’re now busy following up on all those requests for more information and demos, including some from organisations who weren’t able to attend the launch but are nonetheless intrigued by the benefits that WWYD could bring.

Why not contact us to see what all the fuss is about? Or read more about WWYD: how the game was created, the thinking behind it, and how it works in practice.

Posted On May 23, 2018 By Ricky Muddimer In Article, Blog, Change, Coaching, Continuous Improvement, Culture, High Performing Teams, Leadership, Management, Mindset, Productivity, Psychological Safety, Resilience, Trust /